Nokia today announced the Lumia 800C, the first CDMA Windows phone for the Chinese market. China is said to be the largest Smartphone market and China Telecom, China’s leading 3G network required Nokia Lumia 800C to be uniquely tailored for use on the network. Q2 will also see the launch of the Lumia 610C, also CDMA being launched in China. The Lumia 610C will be targeted at the youthful user at a lower price point and specifications.
Lumia 800C packs a 3.7 inch AMOLED ClearBlack curved touch screen display, a 1.4GHz processor, 8mp camera with Carl Zeiss optics, 16GB internal memory and Skydrive.
China Telecom and Nokia have worked closely together to bring integrated China Telecom services that target young people including music, games, videos, and integrated reading apps right onto the Nokia 800C home screen. To reach this target market, the Nokia 800C will be featured prominently in Tianyi FlyYoung shops, a distribution arm and new, youth-centered sub-brand of China Telecom.
People purchasing Nokia Lumia smartphones in China will have access to exclusive applications such as magazines from Trends and special offers for free downloads of popular gaming titles such as Fruit Ninja and PVZ.
– Trends, a provider of highly interactive fashion magazine applications, will launch Cosmopolitan first forNokia Lumia smartphones and provide people using a Nokia Lumia phone with free access to For Him Magazine (FHM), Harper’s Bazaar and Esquire magazines in Marketplace, opening today.
– As an added incentive for people using a Nokia Lumia smartphone in China, Nokia will soon offer 100,000 free downloads of the hit gaming titles Fruit Ninja and PVZ through the Nokia Collection in Marketplace.
Nokia and Microsoft also announced the Be Top program, which is designed to encourage and support developers in creating great new applications on Windows Phone specifically for people in China.
These exciting offers and the BeTop development program illustrate Nokia’s commitment to the local ecosystem of application developers and service providers. Through joint innovation with leading local providers, Nokia is able to offer Lumia users access to all major Internet services in China including Sina, SOHU, Tencent and Renren. When paired with the choice of nearly 20,000 apps available for download through Marketplace, people using a Nokia Lumia smartphone in China can create a truly personalized and locally relevant experience on their device.
Lumia 800C will be available starting April via Tianyi FlyYoung shops, Suning, Gome, Funtalk, D.Phone, and CentreYou, as well as regional channels and online shops such as 189.cn and hicdma.com. Pricing will be at 3599 RMB(that’s around 570USD)
