• Latest
  • All
  • How To
Social media user

Social media users own an average 5.54 accounts each

June 2, 2015
Axian Telecom Considers Full Acquisition of Jumia

Axian Telecom Considers Full Acquisition of Jumia

July 2, 2025
Cable TV

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 2, 2025
Premier League and Microsoft Announce Strategic AI Partnership for Enhanced Fan Engagement

EPL Embraces Microsoft AI, Promising Data Insights and Fantasy Football Assistance

July 2, 2025
SMS

Kenyans Ditch SMS in Favor of WhatsApp and Chat Apps

July 1, 2025
DHgate Tablet Cases deals
DeepSeek_vs_ChatGPT

Hackers Build Malware That Tries to Reprogram AI Security Tools

July 1, 2025
Satellite Internet

Satellite Internet in Kenya Records 9.9% Decline in Users

July 1, 2025
Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

July 1, 2025
Mobile Money

Kenya Hits 45 Million Mobile Money Users With M-Pesa in the Lead

July 1, 2025
tackling Bank Fraud, Sextortion, and Ransomware in Kenya

Kenya Facing Rise in Cyberthreats from Bank Fraud, Sextortion, and Ransomware

July 1, 2025
Kenya cyber threats 2025

Kenya Detects Over 2.5 Billion Cyber Threats in Three Months

June 30, 2025
Which ISP is best in Kenya

Kenya’s Best ISP: Faiba Claims the Crown for Fastest Internet

June 30, 2025
Cars in port awaiting clearing

Relief for Kenyans as Court Blocks KRA Tax Increase for Imported Cars

June 30, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Social media users own an average 5.54 accounts each

Kiruti Itimu by Kiruti Itimu
June 2, 2015
in News
Reading Time: 2 mins read
264
0
Social media user

 Social media userAccording to a research done by  Global Web Index in 2014, it was found that on average, internet users have 5.54 social media accounts and are active users on 2.82 of them. The top social media platforms in question were Pinterest, Facebook, Tumblr, Twitter, Instagram, LinkedIn, Google+ and YouTube. The research was targeting three forms of engagement on social media: Account ownership, Visitation  and Active Usage.

It was found that 18% of internet users have visited YouTube, Facebook, Twitter and Google+ the past month as per the end of 2014. A third of the users have visited YouTube, Facebook and Twitter. The total time spent on social media was determined to be on the rise from an average of 1.61 hours per day in 2012 to 1.72 hours in 2014

When it comes to active usage, the 24-35 age group was ahead of the 16-24s with the former being active on 4.21 networks on average. This means that the 25-34 age group is the most engaged while the 16-24 age group are the most visible social networkers.

Also highlighted were the biggest reasons to own a social media account per age group:
1. 16-24: Follow celebrities, anticipating celebrity news, entertaining content and not missing out on anything
2. 25-34: Sharing details about their daily lives, promoting their work and networking for work
3. 35-44: Promoting their work, networking for work and staying up to date with current events
4. 45-54: General networking with other users, staying in touch with friends & because a lot of their friends are on it
5: 55-64: Staying in touch with friends, Its one of the sites they tend to visit and because a lot of their friends are in it.

The demographic part of the survey also revealed that the number of accounts falls as age increases as expected. 16-24 year olds have an average of 6.55 accounts each while in contrast, 55-64 year olds average 2.85 accounts each.

The biggest social media accounts were highlighted and it produced no surprises.

biggest-social-platforms-317x400

Facebook had the highest number of members and the highest number of active users. YouTube was being visited by 82% of internet users aged 16-64, putting it ahead of Facebook.

Finally of all the major social networks, Pinterest and Tumblr recorded the biggest rises in active user numbers (97% and 95% respectively). Instagram and LinkedIn rises were substantial too (47% and 38%). Facebook in particular experienced a drop in active usage in 2014 and the decline was consistent in all regions & age groups.

It would be interesting to anticipate the findings for 2015, which I expect will be announced by the end of the year.

Source: GWW, IMG Credit Flickr User: 4434969@N00

Tags: FacebookGoogleSocial MediaX (Twitter)YouTube
SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Cable TV

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 2, 2025
google gmail

Google Rolls Out AI Cleanup Tool on Web for Messy Gmail Inboxes

June 30, 2025
Facebook

New Facebook AI Tool Can Access Private Images on Your Phone

June 30, 2025
Counterfeit Products Infiltrate Kenya's Online Market

Counterfeit Goods Flood Kenyan Online Shops Like Jumia and Facebook

June 29, 2025
Subscription Nuisance: Gmail's New Tool Arrives in Kenya

Gmail Now Lets You See and Cancel All Your Email Subscriptions

June 29, 2025
Togo Cracks Down on Social Media as Protests Demand Leader's Resignation

Togo Shuts Down Social Media Access

June 29, 2025

Latest

Axian Telecom Considers Full Acquisition of Jumia

Axian Telecom Considers Full Acquisition of Jumia

July 2, 2025
Cable TV

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 2, 2025
Premier League and Microsoft Announce Strategic AI Partnership for Enhanced Fan Engagement

EPL Embraces Microsoft AI, Promising Data Insights and Fantasy Football Assistance

July 2, 2025
SMS

Kenyans Ditch SMS in Favor of WhatsApp and Chat Apps

July 1, 2025
DeepSeek_vs_ChatGPT

Hackers Build Malware That Tries to Reprogram AI Security Tools

July 1, 2025
Satellite Internet

Satellite Internet in Kenya Records 9.9% Decline in Users

July 1, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Axian Telecom Considers Full Acquisition of Jumia

July 2, 2025

Kenya’s Cable TV Market Rebounds with 31.5% Growth

July 2, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

Kenya Hits 45 Million Mobile Money Users With M-Pesa in the Lead

Kenya Facing Rise in Cyberthreats from Bank Fraud, Sextortion, and Ransomware

Kenya Detects Over 2.5 Billion Cyber Threats in Three Months

Kenya’s Best ISP: Faiba Claims the Crown for Fastest Internet

Relief for Kenyans as Court Blocks KRA Tax Increase for Imported Cars

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.