I am a fan of Tinder and the vanity that comes with swiping left or right once the deck of photos pops up the screen. Tinder is an app that lets you meet people based on your existing social networking data from Facebook to locate people in the immediate vicinity, tell you a bit about them, whether you have any friends in common and (most importantly) show you a picture.
So what better way to show your possible matches, how sincere you are about the service and how good a partner you will be? Tinder is already experimenting with video ads, and based on their admission, they have been quite popular. Video is becoming particularly popular with Facebook, Instagram, Twitter and even Snapchat integrating video into their services. Tinder claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion. Tinder is actually working on turning itself into a ‘social discovery platform’ following the interesting data.
The video integration, which the Tinder says is confirmed and in the works, believes will give users an opportunity to stand out as has been the case with brands. Interestingly, Tinder users are not against the idea, which may see faster roll-out. The service makes 13 million matches per day, and is about 40 percent female. Women swipe left 84 percent of the time, and men swipe left only 54 percent of the time. Tinder also has Tinder Plus, a premium monthly subscription service that allows users to undo swipes, browse for matches in other cities, and avoid advertisements.