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Not Feeling Your Relationship? There is A Break-Up App

Eric Wainaina by Eric Wainaina
June 24, 2015
in News
Reading Time: 2 mins read
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binder-appIt pains me to admit it, but Socrates was right about you. You are incapable of thinking about anyone but yourself. Now I finally realize that your love is not true. Your beauty is transcendent, yes, but painfully abstract. Leave me to grapple with the material world. Be gone.—Plato

Breakups are never easy and i doubt they were ever meant to be even for world reknown and celebrated philosophers like Plato who wrote the above statement jilted and in anguish. However, Technology has its ways of simplifying everything, even a break-up. In the recent past, we have seen the rise of dating apps like Tinder, which we love here at Techweez, Hinge, Coffee meets Bagel and off course the more mature sites such as Match.Com.  These dating applications and sites have made it easy to find love, but no one has been able to sort out the thorny issue of breaking up when the love runs out.

A new application, Binder available on Android and iOS wants to be your ultimate wing-man when ending your relationship by swiping right.  To use Binder, one needs to add the gender of their partner, their name, phone number and select a reason for ending the relationship. They then swipe right and Binder works out the minor details.  One can get to choose reasons for breaking up which I found mildly amusing such as “our relationship is as patchy as your beard,” “it’s better to have loved and lost, so, on that note, Get lost.” and “If you were the last person on Earth, I’d still send this.” You can also decide to send a voice message if you feel angry and mortified enough using the app. The App calls the break-up process Binning.

The App has 50 downloads only  on Google Play Store, which is a low number. The App was created by Scottish beer company Tennent, known for throwing jabs at Tech companies. Binder is a feint jab at Tinder dating app

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Eric Wainaina

Eric Wainaina

Eric writes on business, govt policy and enterprise tech.

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