• Latest
  • All
  • How To
This Patent Suggests Snapchat Will Use Objects in Your Snaps to Serve You Ads

This Patent Suggests Snapchat Will Use Objects in Your Snaps to Serve You Ads

July 18, 2016
BURN Secures $5 Million to Bring Clean Cooking to Kenyan Homes

BURN Secures $5 Million to Bring Clean Cooking to Kenyan Homes

May 17, 2025
Safaricom Quickmart partnership

Safaricom 4G and 5G Routers Now Available at Quickmart Stores

May 17, 2025
SEACOM tech student programs

SEACOM Brings Learning to Life for Tech Students

May 17, 2025
Safaricom 5G for Business

How Safaricom 5G is Revolutionizing Enterprise Connectivity

May 17, 2025
DHgate Tablet Cases deals
KEMIS

KEMIS: Kenya’s New Education Data System Set to Replace NEMIS in 2025

May 17, 2025
White Genocide

Grok AI Goes Off the Rails with Bizarre Conspiracy Responses

May 17, 2025
Google One

Google One Hits 150 Million Users, Thanks to AI Premium Plan

May 17, 2025
4K video uploads X

Say Hello to 4K Video Uploads on X

May 17, 2025
openai-chatgpt

ChatGPT Will Soon Be Able to Record, Transcribe & Summarize Meetings

May 17, 2025
Telegram

Telegram Shuts Down $35 Billion Crypto Black Markets

May 17, 2025
Peak Points

AI Will Now Help YouTube Choose the Perfect Moment for Ads

May 17, 2025
Safaricom-IXAfrica-Centres-1

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

May 17, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

This Patent Suggests Snapchat Will Use Objects in Your Snaps to Serve You Ads

Kiruti Itimu by Kiruti Itimu
July 18, 2016
in News
Reading Time: 2 mins read
250
0

Snapchat’s end goal is to monetize fully as it has scaled up to a respectable size which is apparently bigger than Twitter. This next move by the company is in that aim of creating ad revenue for the company which has been done in a clever way.

The company filed a patent on January last year that seeks to use object recognition to identify objects in your snaps so as to serve you with sponsored filters, coupons or ads. For example in the patent document, if you take a snap of a cup of coffee you will be served with a coupon that has a discount on the next cup to be redeemed in the restaurant.

coupon
via US Patent office

Other types of filters include ones that could be animated or play theme tunes where in this example of a snap of the famous Empire State building where if you apparently take a photo on the south side of the building, you will be served with King Kong’s back (if you watched the movie, you will get this)

Via US Patent office
Via US Patent office

This move by Snapchat will go hand in hand with their other unique product offerings which include the likes of sponsored geofilters, lenses and 3V advertising . In the case of sponsored geofilters and lenses, advertisers can set geofenced filters and lenses that target specific audiences. For 3V advertising, advertisers can create adverts that are portrait only that would go well with the rumoured adverts in between snaps. The inclusion of a future where our snaps will be used as ad target material is sure interesting and would mean anything that you upload on Snapchat will be used to serve you ads.

Tags: Snapchat
SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Snapchat’s New Feature Goes Against its “Disappearing” Snaps Rule

Snapchat Introduces AI–Generated Selfies with Dreams

August 29, 2023
Instagram Reels vs TikTok

Kenyans Are the Most Online Users in Africa

March 6, 2023

TikTok Now Popularity Soars in Kenya, Beats Its Rival BeReal

September 22, 2022
Snapchat Techweez

You Can Now Change Your Snapchat Username

February 17, 2022
TikTok

TikTok Dethrones Facebook as the World’s Most Downloaded App

August 12, 2021
Instagram Reels Remix

Instagram Increases Reel Time Limit to 60 Seconds

July 28, 2021

Latest

BURN Secures $5 Million to Bring Clean Cooking to Kenyan Homes

BURN Secures $5 Million to Bring Clean Cooking to Kenyan Homes

May 17, 2025
Safaricom Quickmart partnership

Safaricom 4G and 5G Routers Now Available at Quickmart Stores

May 17, 2025
SEACOM tech student programs

SEACOM Brings Learning to Life for Tech Students

May 17, 2025
Safaricom 5G for Business

How Safaricom 5G is Revolutionizing Enterprise Connectivity

May 17, 2025
KEMIS

KEMIS: Kenya’s New Education Data System Set to Replace NEMIS in 2025

May 17, 2025
White Genocide

Grok AI Goes Off the Rails with Bizarre Conspiracy Responses

May 17, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

BURN Secures $5 Million to Bring Clean Cooking to Kenyan Homes

May 17, 2025

Safaricom 4G and 5G Routers Now Available at Quickmart Stores

May 17, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

Introducing A Brainbox Quiz: Techweez’s Monthly Trivia Night!

5 Most Reliable Virtual Dollar Card Providers in Nigeria

More News

Google One Hits 150 Million Users, Thanks to AI Premium Plan

Say Hello to 4K Video Uploads on X

ChatGPT Will Soon Be Able to Record, Transcribe & Summarize Meetings

Telegram Shuts Down $35 Billion Crypto Black Markets

AI Will Now Help YouTube Choose the Perfect Moment for Ads

Safaricom Partners with iXAfrica to Build Region’s First AI-Ready Data Centre

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.