Taxify, the Estonian ride sharing company has been expanding to several cities the past four years, which includes African cities. Well today, they have announced that they are expanding to another African city, Kampala.
“Kampala is a huge and thriving marketplace for private urban transport.,” Shivachi Muleji, Kampala Operations manager said. “We’re very excited to launch here and are confident that Taxify can effectively contribute to healthy competition by improving the quality of service and providing an opportunity for drivers to make a sustainable income.”
To mark this move to Kampala, Taxify says that they are offering a 15% discount to riders until end of this November. The fare scheme is as follows: Start UGX950 + UGX600 per km + UGX150 per minute and the minimum fare is UGX4,500.
Kampala now joins the other list of cities in Africa Taxify operates in which includes Lagos, Cape Town, Durban, Johannesburg, Nairobi and Mombasa. Globally, Taxify is in over 20 countries worldwide in Africa, Europe, Middle East and Central America.
Taxify will now compete with Uber and SafeBoda in the city of over 2 million people. As of February this year, Uber has been charging a base fare of UGX1100 + UGX 150 per minute + UGX 750 per km and a minimum fare of UGX 3000. SafeBoda charges UGX500 as the base fare, UGX 500 per km and UGX50 per minute.
This means now riders in Uganda have more options to be ferried around the city and we have to see what Uber will do to face this new threat by Taxify.