What happens next after you impress Kenya’s commander in chief? Well, if you are Pace Africa, you spread your wings and penetrate a new market, in this case, land-locked Uganda. For close to two months now, Kenyan startup Pace Africa has been in operation in Uganda. According to the company, this move was motivated by the high demand for the products from the pearl of Africa, as Winston Churchill once described the country.

Pace Africa is a company that is focused on creating sound accessories tailored to African music. The company has so far launched two products, Pace Focus – Bluetooth headphones and Pace Mate – a set of Bluetooth earphones. These are the products that Pace Africa has expanded into Uganda with. Unlike in Kenya where the company decided to go fully online, Pace has an offline store in Kampala, located at Kampala Boulevard. Customers in Uganda can also reach the company through their Facebook and Instagram pages, @Pace_Ug or call +256787010721 directly to order.

Speaking to Techweez, Emily, Pace Africa Brand Manager said that the company’s primary goal is to facilitate easy access to their products irrespective of the customer’s location. “By moving to Uganda, it’s the first step in the right direction. We have our eye on the wider East African market and might even set out sights on West Africa before the end of the year,” she added.

Pace Studio
Pace Studio

Pace Africa is also preparing to go live with their next product, a new set of headphones specifically tailored for professional use. Dubbed Pace Studio, these headphones feature active noise cancellation and a sturdier build quality. At the moment, the Pace Studio is up for pre-order through the company’s social media pages, @Pace_Africa on Instagram and Facebook.

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