Mixed Reactions as Equity Bank’s New Logo is Unveiled

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new equity logo
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Yesterday, Equity Group celebrated their 35 years of existence in the Kenyan market. Equity Group is a huge brand in the Kenyan market that started with the popular Equity bank. The company has grown to include entities like Finserve which is a mobile virtual network operator (MVNO) that trades under the name Equitel in Kenya.

The celebration that was held also led to the company launching a new logo. It is not uncommon to see companies rebrand their logos after a while and of course it usually leads to people having mixed feelings about it.

The old Equity logo looked like a house with a chimney and the word “Equity” written underneath. The new logo got rid of that and opted for a simpler roof silhouette of the old logo.



People love consistency and for some, this can be jarring to them. However, some can embrace a logo change and this was shown well on social media.

This sums up the logo quite well

Old was much better

Finds it flat

Was it made on Microsoft Paint?

This guy thinks it is cringy

It looks like a “mountain”

However this person thinks it is not that bad 

It is way funnier on Facebook


Okay this is funny

She doesn’t like the Q

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3 COMMENTS


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