Equity Bank Picks New COO from Uganda Arm


Lender Equity Group Holdings Plc has announced the promotion of Samuel Kirubi to Group Chief Operating Officer (COO).

Kirubi moves from the position of Managing Director, Equity Bank Uganda to head the Group operations from Equity’s head office in Nairobi.

Samuel holds a Masters’s Degree in Business Administration from Moi University and a BA in Economics and Statistics from Egerton University. He is a graduate of the Advanced Management Program (Strathmore IESE Business School, Barcelona Spain).

He joined Equity Bank in 2001 and has gained experience in operations, marketing, and customer service.

He previously served as Chief Operations Officer at Equity Bank South Sudan in 2009.

He was promoted to the Founding Managing Director of Equity Bank Rwanda in 2011 before being reassigned in the same position to Equity Bank Uganda in 2015.

iN 2021, Equity Bank Rwanda became the 2nd largest bank in Rwanda. During his tenure in Uganda, he turned the subsidiary from loss-making to becoming the 5th most profitable bank in Uganda and the third most profitable subsidiary of Equity Group after Kenya and DRC.

Samuel will oversee the enhancement of the Group’s capacity to deliver on its strategy by aligning people, processes, systems, commercial business, and business risk to customers’ aspirations.

He will work with all the banking subsidiaries to deliver globally benchmarked exceptional banking services and solutions and leverage technology to drive efficiency and seamless customer experience characterized by ease and convenience of lifestyle.

Speaking while announcing the appointment, Dr. James Mwangi, Equity Group Managing Director, and Chief Executive Officer said, “As Equity rolls out its ambitious Africa Recovery and Resilience Plan with the aim of scaling its customer base to 100 million by 2025, this calls for the scaling up of our operations, footprint and distribution infrastructure driven by technologically driven digitization and virtualization of the Bank. The Board has expressed confidence in Kirubi’s capability, experience, and deep knowledge of the transition culture in taking up this responsibility at a critical time of the bank’s growth and expansion.”

Speaking on his appointment, Samuel Kirubi said, “I am delighted and humbled at the opportunity afforded to me by the board to steer the Group’s operations across the Group. My tour of duty in South Sudan where I was in charge of Operations, then moved to Equity Bank Rwanda as the first Managing Director before being assigned to turn around Equity Bank Uganda has indeed prepared me for the role of Group Chief Operating Officer. My commitment to the Board is that I will uphold their expectations and work with my colleagues in taking Equity to the next level as we focus our eyes on making Equity the home of 100 million customers.”

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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]