Do Not Board: Samsung and M-Kopa Reveals Outrageously Expensive Payment Plan for the Galaxy A10s

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M-KOPA Phone
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Buying phones on a contract like Americans do is something we have been waiting for for so long, but I have high levels of confidence it is not going to happen soon for obvious reasons. This, however, does not mean that there is a shortage of other options in Kenya. Products such as Lipa Later or Aspira’s Lipa Baadaye have been around for a while, and while we do not have numbers from them, I can confidently assume that they do not net a lot of customers because they are expensive. And the story can only get worse from there.

Earlier today, Samsung and M-Kopa launched a service that will allow customers buy the Galaxy A10s on a plan that will see them own the device after a year of financing. It is an interesting plan that will see interested customers pick the device from any Safaricom or M-Kopa outlet if they don’t mind being ripped off.

Details

The first thing you should do is make a KES 3500 deposit at the aforementioned retail stores.


The rest of the fees will then be paid for 365 days at KES 60 per day. This adds up to KES 25,400. The payments are made on a daily basis, and if you miss, the phone locks itself. It is the same model we saw with M-Gas.

For context, the A10s is an entry-level phone from Samsung that succeeds the A10. It is one of the cheapest smartphones that you can get from Samsung in Kenya.

If you decide to pick it without the plan, it will run you KES 13000, making the financing plan KES 12400 expensive.

This is outrageous by any means, and we wouldn’t advise any of our readers to subscribe to a plan that is obviously predatory.

What can you get with KES 13000?

Samsung knew it was hurting in the low- and mid-range segment especially in emerging markets thanks to the onslaught of cheap and superior Chinese phones that are actually worth their salt. Thus, it launched the A-series to replace the Js that were overpriced for no good reason.

In Kenya, for example, you will get a better phone for KES 13000. For instance, TECNO Camon 12 or Camon 12 Air sticker price is in that neighbourhood, and they are better phones by many metrics. You can even pay less for the Spark 4 series that we lauded in our reviews.

Infinix has the S5 as well, and save for camera issues, the phone surpasses the A10s in term of value.

I can give many other examples, including the Redmi 8A that should be receiving Android 10 anytime from today. And do you know what it costs? Under KES 10000.

Say no

Don’t get me wrong, the A-series are excellently priced, especially the mid-range segment. Those devices offer some of the best camera experience for the price, have excellent AMOLED screens and have modern features such as in-screen fingerprint readers.


However, the entry-level, namely the A10s is not it. The device should cost much lower, and this new arrangement with M-Kopa makes it even a tougher sell.

We hope Samsung will learn about Kenya’s phone-buying habits. We are not going by brands anymore because the competition has gotten better, and hey, it does not price its phones outrageously.

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7 COMMENTS


  1. I bought an infinix 3s at 10k . 3 gb ram 32 storage. 4000amph battery. Downside is camera-which i don’t mind cos i don’t like photos


  2. To give some more context on the other two financing methods you have mentioned, there is actually serious demand for electronic financing in Kenya. We are talking a figure of between 18M-25M monthly in phone sales. (2019 stats). Figure is much higher if you add other electronics and furniture.

    With monthly interest rates ranging from 3-6% monthly, Kenyans are not shying away. The market needs more players and I believe this new Safaricom and M-kopa product has its target market and will succeed.


    • Kenyans are not fools and the products is deemed to fail M-kopa is charging a client almost 100% interest par annum which is daylight theft


  3. Speak for a person who can pay that cash at once. As much as you are here telling everyone not to buy my friend you are wrong. I’ll not go for a phone like tecno no matter how cheap it is. I’d go with sumsung if not iPhone.


  4. There are millioms who need a reliable smartphone for their business use, these people are in the informal sector and may not afford to tie their kes 13k on day one on a phone. Give M-KOPA a chance to solve for this need. We know Kenyans who survive on more expensive loans from shylocks to buys things that do not add value to their lives. A smart phone used wisely to advertise services and products on facebook and other online forums would be big boost to small scale artisans in the informal sector.


  5. For someone who actually appeared at the launch, I would have expected that you buy the idea. They better give you goodies next time Abuya

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