The COVID-19 pandemic has wreaked havoc to economies worldwide and has fundamentally changed how we go about our daily lives. We are now forced to wear masks outside, wash our hands regularly, use hand sanitizer and stay at home as much as possible.
These messages aimed at reducing the infection rate were popularized by the World Health Organization (WHO) and echoed by governments everywhere. This has transcended to social media and now we have a WHO bot and a Ministry of Health bot on WhatsApp that gives us details.
However, what if brands decided to use their ubiquitous logos to spread hygiene awareness due to the COVID-19 pandemic? One Simon Kaguru decided to take the challenge and posted a number of COVID-19 related awareness using popular logos from Kenyan brands.
On his Behance profile, he says that he borrowed the idea from Jure Tovrljan who imagined how logos from various brands would look like during this time. Jure used logos from Mastercard, Starbucks, NBA, Nike, Mobil, Olympics, LinkedIn and more. This went viral back in March and Simon’s attempts are a mirror to such a project.
Simon’s list on his Behance profile includes companies like Safaricom, EABL and more. These are well-known brands in Kenya that are found on various industries in the economy and seeing them in this light is quite interesting. Here are some of them.