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Twitter Will Now Let You Retweet Without Being Prompted to Quote Tweet

George Kamau by George Kamau
December 17, 2020
in News
Reading Time: 4 mins read
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Twitter

After months of having to press extra buttons to retweet a tweet on Twitter – relief is finally here.

Twitter introduced a new prompt that you had to click quote tweet before you retweeted a tweet on its platform.

This was among other changes the giant social media platform had introduced ahead of the U.S Presidential elections.

Users on the platform were not able to directly retweet a post with one click.

Twitter hoped this effort would reduce abuse on the retweet button and also reduce the spread of misinformation while fighting election chaos.

However, you didn’t have to share your perspective to hit retweet.

Starting today, you will no longer be prompted to quote tweet a post – this means that regular retweets are back.

The company reports that the use of quote tweets increased with 45% of them including single-word affirmations and 70% of them had less than 25 characters.

Retweets saw a dip by 20%.

Twitter reports in a thread that this prompt didn’t exactly yield the results that they had hoped for – so now, they’re rolling back that prompt.

Here are some of the best reactions from Twitter:

https://twitter.com/noupside/status/1339353972763549699

“We wanted people to be more thoughtful but they weren’t.”

Has… has Twitter ever spent any time on Twitter? https://t.co/WPA8wwFcEw

— Kathryne Rubright (@kerubright) December 17, 2020

mistakes were made https://t.co/xuQdU9HUzk

— Seth Mandel (@SethAMandel) December 17, 2020

"We didn't realize that forcing everyone to QT would result in dunking and nonsense performative tweeting, there was no way to know this would happen, let's call it an act of god"

— Seth Mandel (@SethAMandel) December 17, 2020

Word of advice: show users an intro of any UI behavioral change otherwise it’ll lead to lots of confusions

— Jane Manchun Wong (@wongmjane) December 16, 2020
https://twitter.com/aelkus/status/1339372141955969026
https://twitter.com/parkermolloy/status/1339363471457181697
https://twitter.com/luulubuu/status/1339358604168744960

hot take: this trial proposes a valid hypothesis, reports interesting results from testing, and takes sensible action based on the fact those results didn’t support the hypothesis. replies full of people sledging tw*tter for trialling a product change this way are weird as hell. https://t.co/Yc5DOs9clr

— two Arthur Agueforts kissing (@villainmorris) December 17, 2020
https://twitter.com/jmj/status/1339372845663539200

Oh no, we all RTed less! Can't have that… https://t.co/vRkKIb556O

— Jill Pantozzi (@JillPantozzi) December 17, 2020
https://twitter.com/grabmybuttsticc/status/1339370970327310336

However, Twitter is keeping the prompt that asks you if you want to read an article before retweeting it.

The company reported in late September that this prompt succeeded in getting more people to actually click on the links to read them before retweeting – with some cases users deciding not to retweet it.

https://twitter.com/TwitterComms/status/1309178716988354561?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1309178716988354561%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.engadget.com%2Ftwitter-prompt-read-article-before-tweeting-191907421.html

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George Kamau

George Kamau

I brunch on consumer tech | [email protected]

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