Here’s How Twitter Plans To Integrate Newsletters to Its Platform

Twitter Newsletter

Twitter is now looking past just having tweets alone on its platform. They now have new social experiences including fleets, audio tweets and Spaces.

Last week Twitter acquired newsletter company Revue[Terms of the deal were undisclosed] to serve publishers and writers who have a following with their tweets.

We now have a look at how Twitter is planning to integrate newsletter into its platform thanks to what reverse engineer Jane Manchung Wong has so far found out.

It’s worth noting that Twitter will operate Revue as a standalone business.

First off, Twitter will add a Newsletters menu item in the web app. Other menu items already up inldue Bookmarks, Moments, Twitter Ads, Analytics and Media Studio which can be found by clicking the three-dot “More” link.

Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content

Twitter will soon start promoting the Newsletter feature to its users thus giving the writers new audiences for them and help them monetize their reach.

Writers on Revue will also be able to compose and schedule newsletters, import email lists, analyze engagement, embed tweets plus earn money from paid followers.

Revue will still give authors a way to monetise their audiences – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.

The paid newsletter fee was lowered to 5%, a competitive rate that will let writers keep more of the revenue generated from subscriptions. Twitter also made Revue’s Pro features free for all accounts.

Twitter will also use Spaces to connect with newsletter subscribers and help writers host conversations with their readers.

It’ll be interesting to see how this plays out not only for Revue writers and subscribers but also rival newsletter companies like Mailchimp and Substack.

The latter has grabbed a lot of attention especially with journalists leaving mainstream publications and going independent with Substack newsletters.

This is important as Substack uses its writers’ Twitter follower list to get new subscriptions.

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George Kamau
I brunch on consumer tech | first.last at techweez dot com