• Latest
  • All
  • How To
Facebook Experimental Team Looking to Get into Podcasts and Travel Apps

Facebook Employees Are Tired Of Cloning Apps and Features

April 23, 2021
social media protests Kenya

#SiriNiNumbers: Gen Z-Led Protests Dominate Kenyan Streets and Social Media

June 25, 2025
How to Secure Your Phone and Yourself During Protests

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025
xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
DHgate Tablet Cases deals
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025
ASUS ROG Flow Z13

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

June 24, 2025
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
SHIF Status

How to Check Your SHIF Status in Kenya: A Complete Guide

June 23, 2025
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Facebook Employees Are Tired Of Cloning Apps and Features

George Kamau by George Kamau
April 23, 2021
in News
Reading Time: 5 mins read
265
0

Facebook has done a lot of cloning from rival apps. The company hasn’t shied from introducing new copied features on its apps and platforms.

Being a tech giant gives Facebook a lot of advantage as it can leverage its audiences across its already popular platforms to have better engagement and more revenue from advertisers.

Facebook takes these features cloned from rival apps and not only tailor these experiences but also optimizes them for increased user engagement. Some of these features even overshadow their original counterparts.

“Copying is faster than innovating,” reads Facebook employee emails from 2012 when the company was under probe by the US House Judiciary Committee.

“We spend a lot of time on products and iterations on products that are not that used. If you gave the top-down order to go ahead, copy e.g. Pinterest or the gaming dynamics on Foursquare … I am sure [a] very small team of engineers, a [product manager], and a designer would get it done super quickly.”

“I would love to be far more aggressive and nimble in copying competitors at the interface / last mile level. Let’s ‘copy’ (aka super-set) Pinterest!”, reads another email.

Facebook usually has internal Q & A between its employees and Mark Zuckerberg. This Q & A features questions from employees and they’re voted up.

It seems like most Facebook employees want the company to stop cloning features from apps and start being original.

Lat night’s top voted question was:

“What is our next big product, which does not imitate already existing products on the market?”

Here’s another one:

“Are you afraid of FB becoming like GE of the 90s: a huge conglomerate where not all entities are tied to the company’s core mission?”

https://twitter.com/lainnafader/status/1385327286002536449
https://twitter.com/Econ_Marshall/status/1385304690271739905

A Timeline of features Facebook has copied and implemented on its apps

Facebook copied Snapchat’s Stories feature and put it on Facebook as Facebook Stories, Messenger Stories, Instagram Stories and on WhatsApp as WhatsApp Status.

When Facebook got tired of copying Snapchat, it went into copying TikTok which was a rising short video platform.

Facebook introduced Reels on Instagram. They recently launched Reels Remix, a TikTok duet clone.

well… this looks familiar 🤔😉 https://t.co/V8GyRSXkPu

— TikTok US (@tiktok_us) August 6, 2020

With Clubhouse revamping the social media landscape, Facebook has gone all-in on live audio like other platforms including Twitter Spaces, Telegram Voice Chats, Discord, Spotify and Slack working on their own versions.

Facebook announced Live Audio Rooms on the app and on Messenger, Soundbites and partnered up with Spotify to get into podcasts and the music scene.

“At a high-level picture here, we think audio is also going to be a first-class medium,”

Mark Zuckerberg, Facebook CEO

Facebook is also rumored to be working on a newsletter product to rival Substack.

“We’ve certainly adapted features that others have led in, as have others copied and adapted features we’ve invented,”  Mark Zuckerberg to Rep. Pramila Jayapal (D-W.A.)

It is going to be interesting to see if Facebook stops cloning and comes up with new features especially since they’ve runout of companies to buy and we’re yet to see any other trending platform as Clubhouse’s popularity dies down.

Tags: ClubhouseFacebookInstagramInstagram ReelsInstagram StoriesTikTokWhatsApp Status
SendShare148Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

Kenya's Government Censors X for Global Image

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 19, 2025
TikTok

TikTok Could Go Dark (Again) in the U.S. This Week

June 17, 2025
whatsapp chatbots

WhatsApp Will Let Users Control Who Can Share Their Status Updates

June 9, 2025
instagram-edits

Instagram Adds Teleprompter to Edits App in Bid to Rival CapCut

June 5, 2025
University student fined for defamatory Facebook posts

University Student Fined KES 7.5 Million for Defamatory Facebook Posts

May 29, 2025
ID Checks May Soon Be Required for Social Media in Kenya

ID Checks May Soon Be Required for Social Media in Kenya

May 21, 2025

Latest

social media protests Kenya

#SiriNiNumbers: Gen Z-Led Protests Dominate Kenyan Streets and Social Media

June 25, 2025
How to Secure Your Phone and Yourself During Protests

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025
xiaomi

Xiaomi June 26 Mega Launch: From EVs to Foldables

June 24, 2025
All-Screen-iPhone-2027-Apple

Apple Reportedly Working on an All-Screen iPhone

June 24, 2025
Unified Payment Interface

CBK’s New Fast Payment System Plan Could Rival M-Pesa

June 24, 2025
Starlink

Starlink Resumes Sign-Ups in Nairobi After 7-Month Freeze

June 24, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

#SiriNiNumbers: Gen Z-Led Protests Dominate Kenyan Streets and Social Media

June 25, 2025

How to Secure Your Phone (and Yourself) During Protests

June 25, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

ASUS ROG Flow Z13 Proves Portability and Power Can Coexist

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

Spotify Lossless HiFi Update Nears Reality After Years of Delay

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

How to Check Your SHIF Status in Kenya: A Complete Guide

Google Finally Admits To Using YouTube Videos To Train Its AI Models

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.