The tech company announced that the top-performing afro-pop band will be featured in a new integrated campaign for Infinix which will run across TV, print and online channels and in-store.
According to Infinix, they have been keen on seriously promoting diversity and inclusivity in every aspect of its business in Kenya. With over 3000 diverse tribes in Africa, learning from people with a range of perspectives, different cultures and backgrounds is very critical to the tech company in order to better understand its positioning.
“Sauti Sol are not only the best fit but the natural choice for the path we as a youth-centered brand aim to pursue. They are the very embodiment of why young people should make their own way through life regardless of the challenges they face along the way.” said Mike Zhang, Infinix brand manager, Kenya.
Infinix has always strived to ensure that they bring together the latest in technology, fashion and design so that their customers can always have a great smartphone experience.
“We chose to work with Infinix as they have a strong sponsor of African Creative Industry, and have been a great supporter of the Kenyan Music Industry. Their business model is collaborative, inclusive and strongly hedged on innovation. They wanted to co-create a campaign whose pillars capture the essence of both businesses, more so, a campaign that is transformative,” said Moriasi Omambia, Sauti Sol, Kenya.
“This rang true to us, and we are glad to not only work with Infinix but, with their vast network of affiliate businesses which range from music technology solutions, fitness & lifestyle technology and app development solution. This is a strong partnership with is not only about the great phones we are launching together but also about the possibilities of creating a transformative model of technology companies working with the creative industry,” Moriasi continues.
Moriasi is an entertainment, IP and business lawyer who represents the interests of Sauti Sol Entertainment.
This partnership comes days before the official launch of the Infinix Note 10 series that will be launching in the country later this month. Alongside cool co-branded giveaways that will be bundled with the latest Infinix Note series.