Huawei Sneaks Back Into World’s Top Most Valuable Brands Amidst Poor Smartphone Sales

The development follows an assessment done by Brand Finance, which placed Huawei 9th in the Global 500 2022 report.

Huawei HQ
Huawei HQ

Huawei is a well-known tech corporation from China. Most people around the world have interacted with Huawei through its smartphones, although lately, they have been making a limited market presence following the company’s near three-year feud with the US.

However, Huawei is bigger than that because it does other things too: besides making consumer electronic devices, it manufactures and deploys telecom equipment, and has done so across different parts of the globe.

While its popularity in the smartphone space has been waning, Huawei has been named as one of the top 10 most valuable brands for 2022. This follows an assessment done by Brand Finance, which placed Huawei 9th in the Global 500 2022 report.

The report showed notable year-on-year growth of 29% in Huawei’s brand value to US$71.2 billion, allowing the company to rise more than twofold from its previous position of 21 in Brand Finance’s 500 rankings last year.

Every year, Brand Finance puts 5,000 of the biggest brands to the test and publishes nearly 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking – now in its 16th year.

Generally speaking, the tech sector is once again revealed to be the most valuable industry, with a cumulative brand value of close to US$1.3 trillion in the Brand Finance Global 500 rankings.

Huawei managed to reclaim its place amongst the top 10 brands, despite its smartphone business suffering heavily from multiple US sanctions.

Huawei’s brand growth has been attributed to its commitment to innovation, by heavily investing in domestic technology companies and R&D, as well as turning its focus to the electric car business while continuing to strengthen its cloud services.

Huawei continues to provide various innovative products to global consumers, including its latest flagship smartphones. The HUAWEI P50 Pro brings a new generation of imaging technology that breaks physical boundaries, while the HUAWEI P50 Pocket opens a new chapter in the history of foldable phones.

The P50 Pocket is available for global markets, although we are not certain if it will make its way to Kenya.