LG Showcases A Better Laundry Solution at IFA 2022

IFA has been MIA since 2019 thanks to COVID-19.


South Korea’s tech corporation LG has revealed its new WashTower Compact laundry solution at IFA 2022.

The new WashTower is a fully integrated two-in-one that combines a separate washer and dryer, an all-in-one control panel, as well as perks such as AI for improved efficiency.

IFA is Europe’s premier consumer electronics tradeshow. Last held in 2019, the show is back on the ground in the German capital after a two-year hiatus and will conclude in early September.

LG reports that the new WashTower brings better space efficiency to the home as it is an ideal laundry solution for a one or two-member household.

Compared to the 2019 WashTower, its larger sibling, width, and depth have been reduced substantially.

The product’s lower height has also been cut down, and it allows for comfortable access to laundry in the dryer positioned on the appliance’s upper half, among other perks.

Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such as the convenient storage of detergents, fabric softeners, and linen.

LG will showcase its latest innovations, such as the new WashTower Compact, at its exhibition booth (Hall 18, Messe Berlin) during the show.

LG has been competing with its home rival Samsung for an extended period. Both have terrific products for home entertainment, including TVs, which are available in local Kenya markets.

However, LG has not been successful in the mobile segment. It has since dropped its smartphone business, instead focusing on home tech.

Samsung, on its side, is the face of Android as far as the smartphone business is concerned. It has also been trying to catch up on LG’s upper hand in TV display tech with new releases that we have been seeing lately.


Speaking on the launch, LG Electronics Home Appliance & Air Solution Company President Lyu Jae-cheol said, “The WashTower boasts a more space-friendly design, and it’s equipped with LG’s latest AI-based laundry technologies, further, it delivers an exceptionally convenient user experience. We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”