Budget Smartphone itel S18 Announced for the Kenyan Market


Itel Kenya has launched the itel S18 at Serena Hotel, a new and compact smartphone that is their flagship 4G model as opposed to all other existing models. The series succeeds itel S17 from late last year. 

iTel is known in the Kenyan market for making one of the most affordable smartphones, which can be bought for as cheap as KES 5000. It is owned by Transsion, the same company that makes TECNO, Infinix, Syinix TVs, and Oraimo accessories. Whereas Infinix and TECNO are marketed to the premium market segment, iTel sells to budget hunters who do not want to spend a lot of money on phones.

This year, itel says it received a number of global recognitions from industrial media and organizations. First is, among this year’s Top 100 Most Admired Brands in Africa that was announced by African Business magazine.

Also, itel was recognized by the Titans of Tech Awards as 2022 Best Tech Company of the Decade for our continuous contribution over the decades in bringing tech innovation and products to the African market.

As a key brand advocating love and corporate social responsibility, itel gained the Most Committed Brand to Humanitarian Service Award by African Brand Congress 2022. 

”S18 was designed to help users create their unique and fancy videos in an easier way. With the selfie and vlog trends on the rise, itel has done in-depth research on short video shooting functions to encourage everyone to become a lifestyle vlogger without downloading other video clip apps,” says Mr. Ray, iTel’s Country Manager

The country manager also said: “S18 is the beginning of itel’s brand new 4G experience, which means that itel will keep providing better innovation and service supported by the Android 12 (Go edition) . We are glad about the prospects, opportunities, and user experience that the smartphone will create in their day-to-day interaction.”

The phone maker’s Marketing Manager Mr. Patrick added: “For the past years, thanks to your relentless support and company, we have been able to achieve numbers of remarkable milestones and expand our presence in over 50 emerging markets globally. In 2022, itel remains the No.1 Global Smartphone brand under $100 and the No.1 global feature phone brand.”

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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]