In a world where streaming dominates and traditional cable TV continues to shrink, Kenya has surprised industry watchers by recording a notable comeback in cable television subscriptions.
According to the latest data from the Communications Authority of Kenya (CAK), cable TV subscriptions grew from 63,549 to 83,560, marking a 31.5% increase.
This growth stands in sharp contrast to the global trend where households are increasingly “cutting the cord” in favor of digital streaming platforms.
Zuku Leads Kenya’s Cable Revival
The resurgence of cable TV in Kenya is largely driven by local providers like Zuku, which has carved out a strong presence in urban areas. Zuku’s triple-play offering , combining cable TV, internet, and telephone services, gives it an edge over standalone streaming platforms.
Its affordable monthly packages, bundled services, and wide selection of both local and international channels continue to attract subscribers, especially in middle-income households seeking value for money and reliable entertainment.
Why Are Kenyans Still Choosing Cable?
Despite the rise of video-on-demand platforms like Netflix, Showmax, and YouTube, cable TV remains attractive in Kenya for several reasons:
- No Reliance on Fast Internet: Many areas still struggle with consistent, high-speed internet. Cable TV works independently of data connections.
- Localized & Live Content: Cable providers offer a mix of local news, sports, entertainment, and religious content that resonates with Kenyan viewers.
- Family-Friendly Experience: Cable TV offers a more communal viewing experience, especially for families who prefer scheduled programming over personalized on-demand content.
Cable vs DTT vs DTH
Kenya’s television market consists of three major broadcast technologies:
- Digital Terrestrial Television (DTT): Popular due to its affordability and wide reach, but often limited in premium content options.
- Direct-to-Home (DTH): Providers like DStv and GOtv dominate this category, offering premium content via satellite but at a higher cost.
- Cable TV: Though limited to urban areas, cable TV is emerging as a balanced option, offering stable services, internet bundles, and a diverse content mix.
This makes cable a smart choice for households looking for entertainment and connectivity in one subscription.
While cable still holds a small share of the overall TV market in Kenya, its recent growth is a signal that there’s room for traditional platforms when paired with innovation.
