How Social Networking is affecting storage

Social media research

The past few years have seen a huge increase in the use of social networking technologies, from Facebook and Twitter to blogs and wikis. In fact, market research company, Nielsen carried out a study and found that US-based Internet users had spent an average of more than six hours on sites such as Facebook, MySpace and Twitter during May 2010 alone. This increasing trend is set to hit the East Africa. The Nielsen research also showed that 75 percent of all active US Internet households visited a social networking site at some point during the month of May and that around one-fifth of American adults publish online or own a blog, and 55 percent have at least one or more social net working profiles. At the same time, both organisations and government entities worldwide are also increasingly turning to social networking to facilitate communication and collaboration among individuals and groups. Unfortunately, while there are clear benefits to this greater communication, social networks also present a number of challenges. As businesses become increasingly involved in implementing these types of interactive technologies, they have to completely rethink their approaches to storage. This rapid growth in online demands is fuelling the need for storage, particularly in light of the fact that the data generated is not transactional in nature, but rather fixed content, as people include photos, videos and audio. Social media research The organisations running these networking sites must ensure that they can offer constant business availability to meet the demands of users – who want access and want it now. It really boils down to availability, be it on a business or a social level, where the applications are hosted and what type of disaster recovery plans are in place. The key to redefining storage strategy is for companies to ensure that their IT infrastructure doesn’t become crippled through the downloading and storage of this type of data and that capacity planning is always kept in mind. An integral part of this is looking at the factors that aid business continuity, from power and cooling to software management, and making certain that measures have been taken to maintain availability from these perspectives. After all, something as simple as a power outage or an overheating data centre could cause downtime and, ultimately, unhappy users. By Jonathan Duncan, director for the Central and North East Africa region at APC by Schneider Electric

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Martin is the Managing Editor at Techweez, passionate about personal tech and telling stories of consumer experiences. Talk to me: [email protected]


  1. in this do you mean the consideration should be mainly on storage capacity ama bandwidth capacity,don’t you think storage ain’t a big deal especially with storage increasing by the day while at the same time becoming cheaper?

    • Bandwith is very integral in any hosted application or data server, but managing bandwith is not half as tasking as maintaining system uptime due to the many factors, power included. In a local setting if you are a company hosting their own data, you would be worried about the constant power outages than bandwidth which is more within your control.

      We have very many companies hosting their data and application systems locally, if you need more bandwidth you increase processing power of your systems. But thats not the case with power outages. The more the data and physical systems the more the risk you have with the data you store.

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