Kenya is ripe for Investments. Techcom, an IT Peripherals and Consumer Electronics brands, has announced the entry into the fast growing mobile handset market in Kenya. With the new innovative range of handsets, it marks yet another business milestone for Techcom as it brings forth a world-class range of hand held products within the reach of its African consumers. The brand is entering Kenya with its presence in major cities like Nairobi, Mombasa, Nakuru, Eldoret and Kisumu.
Mr. Vinay Kumar Kedia, Director, Techcom International Computers L.L.C., said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. The Techcom handsets symbolize our pioneering technological advancement and continued focus on R&D which proves to be revolutionary in enhancing the mobile user experience.”
He added, “The handsets were designed with an eye on mass in urban and semi-urban areas. We will announce various promotional offers in the next six months for brand-building. We have earmarked US$ 1 million over the next three years for brand building purpose. Through over 20 Sub-distributors and almost 500 retailers in Kenya, Techcom will sell phones in the range of KSH 2400 to KSH 4900 currently. With a pan-Kenya presence of our offices and distributors, we hope to penetrate the Kenyan mobile market extensively in the next six months.”
The company has a bouquet of seven entry and mid level handsets – comprising of feature rich & competitively priced dual SIM GSM handsets. The handsets have been modeled keeping in mind the youth in urban and semi-urban cities, which are stylish, on the move, confident, vivacious and above all value for money. Techcom unveiled its seven models namely, T21, T31, T33,T35, T51, T55, and T60 respectively in Kenya. The new mobile handsets are dual SIM (GSM+GSM) entry and mid-level handsets with excellent quality and features that make them stand out in competition to any other mobile phone in the similar bracket.
Adding at the event, Mr. Rafiq Miyanji, Managing Director of Computer Planet Ltd., Kenya, said, “Techcom handsets largely complement the requirements of the Kenyan market. The handsets have been developed through extensive research to suit the consumer and market trends. Therefore we have compelling features that attract the masses such as 8GB external memory support, MP4/AVI/3GP player, Bluetooth, FM radio, dual SIM facility, personal data security, so on and so forth. T-21, the flagship model, comes with a MP4 / 3GP Video player which is the best in its class. You can play full 3 hour length (200 MB) movies at one go and the handset is available at an amazing price of KSH 2400 only. With our excellent distribution infrastructure in the country, we hope to penetrate the markets strongly and reach out to our consumers here on a broad scale.”
In Africa, Techcom already enjoys a high brand recall when it comes to IT peripherals and electronic consumer goods. Techcom is present in over 55 countries worldwide, broadly India, Nepal, North Africa, CIS Countries, Middle East & Sub-Continent Nations .
This is great! The phones are affordable! If Techcom perfects the entry to the Kenyan market and uses the right business model then it will be a success stories!
Well, lets see what the phones have to offer after they launch. What i’d want to know is how different they are from the existing dual sim phones.
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