Saving the ecosystem via social media

Save Mount Kenya

Online travel agency Africa Point in partnership with Tupande pamoja-a tree planting facility aimed at rehabilitating Kenya’s forests through promotion of responsible consumer behaviour-yesterday launched an initiative to conserve Mt Kenya forest. As we all know this is the second largest mountain in Africa, supporting a large ecosystem.

“Tupande Pamoja”  is a swahili phrase meaning “Lets plant trees together”. Partners in this tree planting are the United Nations Environment Programme(UNEP), the East Africa Wildlife Society, Kenya Forests Working Group, Nature Kenya &Kenya Forest Service (KFS).

Africa Point, together with various partners, has pledged to donate one seedling for every’Tweet’ or Facebook ‘Like’ to be planted on the Mt.Kenya water tower.The partnership will see the two organizations create a social media campaign seeking tocreate awareness and plant 100,000 trees on Mt Kenya amongst young people –particularly the Generation Y.

Save Mount Kenya

Africa point chose social media networking sites because they will enable them to create public awareness about the need to conserve the Mt Kenya ecosystem  while creating an opportunity to engage individuals as partners.To partner with Africa Point in the tree planting initiative, participants will only  be required to ‘Like’ or ‘Tweet’ about the initiative through the official Save Mt Kenya campaign page on the company website here.