Huawei marks new sales heights in Kenyan market, gets new slogan

Huawei Ideos 130000

Huawei Ideos 130000Huawei Ideos U8150 has become a household name in Kenya. Its been a year and 3 months since it was introduced into the market on a subsidized plan by Huawei and Safaricom. It has since seen the adoption of android phones and smartphone use rose in Kenya. The Huawei Ideos is marking its 130,000th sale this month, a huge leap of an introductory device. A huge number of smartphone users in the country own the Huawei Ideos U8150 which save for the battery life, offers a good smartphone experence. Its the phone of choice to many entry level users in Kenya, and is still being sold by Safaricom at Kshs 9,000. Huawei now has a new slogan  “let’s simply share” first captured the market by affordability of device, gaining numbers and trust of brand while at it. This gave Huawei good leverage when they later introduces other devices like the Huawei U8800 X5 at a higher price point of Kshs 25000 and the Huawei S7 slim at Kshs 32000. Huawei Kenya CEO Herman He noted, and I quote:

“The phenomenal sales witnessed are as a result of intensive marketing campaign on the multimedia offering that comes with a Smart Phone. The rapid technological changes and increased mobile internet use across the globe has also led to the high demand and uptake for Smart Phones. Through this Huawei has ensured that everyone has access to smart phones at a reasonable price while ensuring they are user friendly.”

Huawei has a huge plan for this market, which includes a marketing budget of Kshs. 100 million for the year 2012 and also introduce three devices, Huawei Vision, Huawei Honour and Huawei Media pad. So we should expect to see much from Huawei come January. Huawei vision is a 3.7″ curved display capacitive multitouch smartphone with 5mp camera autofocus, 1GHz processor with a 1400mAh battery. Huawei Honour packs a 4 inch touchscreen, a single-core 1.4GHz processor, 8MP camera autofocus, front camera, android 2.3 and a 1930mAh battery. Huawei MediaPad was the world’s first tablet to be announced with Android Honeycomb 3.2. It has a 7 inch capacitive, multi-touch screen, a 1.2GHz dual core Qualcomm processor, a 5-megapixel autofocus camera on the back and a 1.3-megapixel front camera. Has a 4100mAH battery.It als flaunts a 32 Gb capacity microSD slot, internal memory of 4Gb, wi-fi and HDMI out.


  1. Huawei is doing good. I also hope that one day I can myself one of their Android smartphones. I know there are other smartphone manufacturers studying their every move. I just pray that they won’t be caught napping given the fact that Kenya will have more smartphones users come 2012.

    • All I can tell you is that from Huawei team’s word we should see more footprint of them coming next year. It will be cutthroat for the mobile phones business come next year, with Samsung, Sony Ericsson, Huawei and LG all itching to capture what was formerly Nokia territory. Only remains to be seen is the stamina and the market response.

      • I hope as the manufacturers will be battling for a chunk of the market, more Kenyans would be able to shift to better and affordable smartphones.

  2. If Huawei decided to pump in money like I see here, chances of it stamping authority on the Kenyan smartphone scene are very high, they made android uptake pick with a single stroke via Safaricom only. What would happen if they decided to take it upon themselves?

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