Samsung answers #letsqwerty with a 3G feature phone for 6900 bob

Samsung Qool S5270K

Samsung Qool S5270K Its cut-throat out there! You have to agree with  me. Samsung, from ousting Nokia from their 14 year throne as King of mobile device shipments globally, to making Nokia’s Series 40 phones look like childplay, is not joking on this front. Samsung also went ahead in becoming smartphone shipments lead for first quarter, a position attributed mostly to the much loved Samsung Galaxy S II. So after stealing the lead in the smartphone sector from Apple, total device shipments, you would think that Samsung would assume the feature phone market and let Nokia try regaining numbers from that end, you are wrong. Even thought there is competition still from Chinese device manufacturers with the numerous dual sim phones.

Samsung launched the Samsung Ch@t range, that gave dual-sim, dual standby capabilities, and added chatting features only previously available on smartphones. These were to tackle the Chinese dual-sim market, the grey market. Nokia on the other hand have the Asha phones which are Series 40 devices, with a promise to deliver a semi-smartphone experience. Well, there is progress there. But would they fit in where the average young internet user had already tasted the ideos? Thats where the likes of Galaxy mini, LG L3, Galaxy Y Duos and Galaxy Y pro duos, fit in THE UPGRADE! The last two being dual sim android devices with seriously good specs for the price point.

It doesnt end there. Nokia has an ongoing campaign called Lets QWERTY, on TV, billboards and other media. The campaign is aimed at engaging the youth, convincing them that its cool to don a Series 40 Nokia phone for its qwerty. Not bad. In comes Samsung Qool S5270K (Samsung Ch@t 527), a feature phone with 3G at a HSDPA of 7.2Mbps, qwerty, Wi-Fi, optical trackpad among other features, at a price point of Kshs 6899. And a “FAST.COOL.QWERTY.’ tag. Then in a few weeks Samsung will launch a Kshs. 10,000 priced Android powered Samsung Galaxy Pocket.

What do you think, is there a threat to the #letsqwerty business proposition in the mass market? Or am I assuming my things?


  1. The Ashas have better screen resolution and the UI looks smoother

    At that price range, given the features, 3G is just likely to affect battery life. 

    There’s very little 3G can do to enhance the user experience in a feature phone, the catch would be the ability to tether the device, that would be a definite advantage to Samsung. 

    • Assuming that at that price point this phone would be best placed side by side with the Asha 200, right? If that is true, then your point of battery life stands, its 1000mAh vs 1430mAH. Battery life is a very important element when users at this price point are making purchases. But Considering that Chat 222 already made an impression in the market, 3G added to it at a lower price point should be a plus. Here is the comparison chart.

  2. Awesome features for the price, though the battery life cuold have been much better. Still its one cool phone…i have been using one for a week now and no complaints.

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