Gemalto’s Cloud-based Solution Offers Back-Up Services to Safaricom Subscribers


Safaricom has chosen a European company, Gemalto, to extend phonebook backup services to its subscribers. Gemalto is a digital security provider. Among its services is the cloud-based solution, LinqUs Cloud Backup. This is the product expected to provide a comprehensive back-up service for Safaricom subscriber phonebook contacts. The solution ensures that Safaricom customers can easily protect themselves against the disruption caused by phone theft, loss, damage or replacement, through saving all their contacts automatically in the mobile operator’s cloud-based storage service.

LinqUs Cloud Backup is already used by more than 140 million subscribers worldwide. The solution is particularly relevant in emerging markets where the mobile phone is the most widespread computing device. Linqus is a simple solution. Backing up the entire phonebook is reduced to a single click process. When the user needs to restore their contacts it is equally straightforward.

Thibaud Rerolle, Technical Director at Safaricom says, “The mobile phone is a technology that forges strong emotional bonds with the user, and we fully understand how important contacts data is to our subscribers. That’s why we are putting secure and convenient cloud-based back up services within easy reach, enabling them to safeguard and retrieve contacts at any time and from anywhere, no matter which type of phone they use. This mass market service fits perfectly with our strategy to offer complete peace of mind to all of our customers’ needs.”

For Safaricom, the contacts back-up service set them ahead of the competition.