Eggs, a soap dish or ancient Asian soup bowl, a toddler’s smooth hands, a bottle, a studio microphone, an hour glass and an avocado. What do they all have in common? Flawless curves. That is what Samsung Mobile Korea sets out to tell you in the new TV commercial to hype up the world’s first curved smartphone. Why? Because you have been seeing and interacting with curved things all your life and now you have a chance to have a curved phone too.