Seeking to tap in on the trends driving the technology world today, IBM’s cloud marketplace spans the breadth of services offered by major cloud vendors PaaS, IaaS and SaaS. The company PaaS solution, Bluemix, offers services created around big data and IoT along with IBM’s middleware. The cloud market place is founded on Softlayer offering both IBM’s products as well as those from third party vendors.
Where other vendors have appealed to startups who adopt cloud technologies as a cost cutting measure, IBM is deeply rooted in enterprise IT departments and this presents a promising market for its cloud solutions. Software developers have also utilized a lot of IBM’s products to get access to the market and this could provide an advantage to the company’s drive in cloud land.