Durex, is preparing to announce a major mobile technology breakthrough which it claims could revolutionize sex. Durex launched the new digital division Durex Labs with its manifesto being to embrace changing social behaviours and the paradigm of intimacy and mobile technology.
The product is described as game changing and will help users achieve an orgasm! The product was developed in partnership with Susie Lee, a leading light in mobile technology who boasts of expertise in biochemistry, biophysics.
“It’s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.” said Lee also described as a visual artist who brought a fresh perspective on our evolving relationships with mobile technology.
Richard Arnold, Head of Research and Development Durex, says: “With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.
“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.”
So can a smartphone really give you an orgasm?
Durex is looking for beta testers around the world to be the first to experience this new breakthrough. Anyone can register their interest in advance for updates from Durexlabs via www.durex.com/durexlabs .