Developments: StarTimes To Broadcast FIFA World Cup


StartimesCompetition in the digital TV segment is getting stiff. Consumers continue to win as providers continue to unleash more content in a bid to win consumers over. StarTimes has been keen to steal the thunder from DSTV  by providing more content aimed at the sporting fans and this has included acquiring exclusive rights or two years to  broadcast the International World Rally Championships, the World Boxing Titles and Germany football league, the Bundesliga.

StarTimes has signed pay TV broadcast rights deal with FIFA to show live FIFA World Cup events. The deal will see StarTimes broadcast four soccer tournaments namely this year’s FIFA U-20 World Cup New Zealand, Women’s World Cup Canada, Beach Soccer World Cup Portugal and U-17 World Cup in Chile. The matches will broadcast in all 14 countries that StarTimes has a footprint. FIFA U-20 World Cup tournament which kicked off last weekend in New Zealand will see 52 matches pitying 24 teams  broadcast live on StarTimes Sport 2 channel with the World Champions of the FIFA U-20 World Cup 2015 being crowned on 7th July, 2015.

StarTimes also secured the exclusive pay TV rights deal with FIFA to broadcast the FIFA Women’s World Cup 2015 football tournament starting June 6th to July 5th 2015 that will be taking place in Canada. Twenty four teams from across the world will be taking part in the competition . StarTimes will also televise this year’s FIFA Beach Soccer World Cup in Portugal from 6th June to 5th July and FIFA U-17 World Cup in Chile from 17th October to 18th November on StarTimes Sport 2 and StarTimes Focus channels.

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Eric writes on business, govt policy and enterprise tech.