In March 2015, Music Mogul Jay-Z unveiled Tidal, a music streaming service at a Press conference flanked by 15 of the biggest acts in the music game who included among others Kanye Kardashian, Madonna, Rihanna among others. Tidal they said was meant to restore the value of music in the digital age. Tidal which was acquired by Jay-Z for $56 million offers lossless, high fidelity music to users on Android, iOS, and via web. It also offers a Shazam-style song recognition feature and charges $10 and $20 per month for its premium and high fidelity models. Jay-Z recently announced that Tidal had managed to lock in 1 Million users, which is a huge step for the service.
The service has now set its sights on the TV content streaming currently dominated by Netflix. Tidal plans to venture into this space by offering its subscribers both scripted and unscripted programming. Tidal has already order content to stream via the service starting January. A series called No Small Talk, profiling up-and-coming comedians is set to premier on the service today. This content will build on Tidal’s already exsisting video content that includes music videos, short films and past live streams of concerts.