StarTimes acquires Rights to Broadcast Popular Tennis Tournaments



The local TV space is about to get very interesting! Just yesterday, Netflix co-founder and CEO Reed Hastings announced that Netflix was rolling out globally bring its Internet TV network to more than 130-countries around the world. Among the countries where Netflix will launch is Kenya.  Netflix allows users to watch television shows and movies on their personal computers, Xbox 360, Blu-ray disc players, set-top boxes and now on Android and iOS for low monthly subscription. 

PayTV service provider StarTimes has been aggressive in its  push in the sports TV segment that has for long been dominated by Multichoice’s DSTV Supersport channels. StarTimes has today announced a deal that will see the PayTV service provider broadcast popular tennis tournament. StarTimes acquired the all platform rights of 2016 in Sub-Saharan African and will broadcast the matches exclusively in the Anglo and Linguaphone countries. The tournaments include Hopman Cup,  Fast 4 Tennis and World Tennis Cup. The matches will broadcast throughout the month of January on Sports Premium Channel 252. Viewers will watch all 39 tennis matches of the Hopman Cup in Australia which is viewed as a warm-up for the very popular Australia Open.

Last Year, StarTimes acquired exclusive rights for two years to  broadcast the International World Rally Championships, the World Boxing Titles and Germany football league, the Bundesliga as part of its Sports offering strategy.