Samsung has a new social network named after a type of pastry



The good thing about modern day social networks is the variety. They are all formed with the intention to solve a certain aspect of the social wellbeing of humans. Facebook initially was made to connect you with your friends. Twitter enabled you to follow live events easily, Instagram allows you to add photos with filters and share it with your friends and WhatsApp enables you to chat with your friends easily regardless of the geographical boundaries.

A part of human culture is collaboration and this is what Samsung aims to solve with their latest app which they aptly named: Waffle. If you know how a waffle looks like, it usually has a grid pattern and the app kind of mimics that, but in a different way. This is how Samsung describes it:

The app enables users to create a new feed of expandable content. They can also add to existing related content, as if contributing to a communal graffiti wall.”

waffle 1

The app was announced alongside other apps as part of Samsung’s C-Lab projects at SXSW 2016.  The creative leader of the project, Joseph Kim was quoted as saying: “Waffle enable users to add their own perspective to someone else’s content and vice versa. These doodles, images and messages converge into entirely new content.”

This is not the first time Samsung has come up with its own social network. They had ChatON (which was later on shutdown) and revealed Socializer Messenger which was based on Telegram Messenger. When it comes to its eventual release, according to the Verge, it is still in development and either will be launched or killed off by summer this year. You can check out its promo video below: