• Latest
  • All
  • How To
The British goverment apparently spent over $100,000 on a Snapchat filter

The British goverment apparently spent over $100,000 on a Snapchat filter

April 28, 2016
Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
SHIF Status

How to Check Your SHIF Status in Kenya: A Complete Guide

June 23, 2025
DHgate Tablet Cases deals
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025
Microsoft AI for Good Lab tool GIRAFFE

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

June 20, 2025
itel City 100

Gen Z Get a New Budget AI Smartphone With the itel City 100

June 20, 2025
digital-tv-standards-kenya

Kenya Sets New Rules for Digital TVs Starting Next Month

June 19, 2025
Kenya's Government Censors X for Global Image

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

June 19, 2025
drones-healthcare-delivery

Rural Kenya Is Turning to Drones to Speed Up Healthcare Delivery

June 18, 2025
TikTok

TikTok Could Go Dark (Again) in the U.S. This Week

June 17, 2025
whatsapp meta ads

Meta Officially Brings Ads to WhatsApp

June 17, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

The British goverment apparently spent over $100,000 on a Snapchat filter

Kiruti Itimu by Kiruti Itimu
April 28, 2016
in News
Reading Time: 2 mins read
261
0

Snapchat

Snapchat is one of the biggest social networks in the world with a reported user base of over 100 million users and one of the biggest users are millennials. One of the coolest things about Snapchat are its geofilters which can either be generated by Snapchat or can be customized for you.

Since an institution can be able to get its own customized geofilter, this has led Snapchat to attract interesting customers and governments seem to be keen on them. According to BuzzFeed News, the UK government apparently spent £70,000 or slightly over $100,000 on a Snapchat filters but for a good cause.

The money spent was revealed to be 5% of the budget sent for a campaign which was aimed at informing the public against taking drugs and then going ahead to drive. “The advertising channel mix for the Think! drug drive campaign was chosen to maximise reach among the target audience”, the Department for Transport was quoted by the publication. The target audience here are millennials where apparently there are 8 million Snapchat users in the UK.

The filter allows people to use features that we have seen with the classic Snapchat lenses like releasing an exploding rainbow when you open your mouth or wearing a flower wreath. It also has a custom message attached to it that reads “Drive High? The roadside swab will catch you.”

These sort of campaigns by governments should not be surprising at all since the young people are always in these social networks and in order to communicate to them, they have to use these platforms. In Kenya for example, the government has used Facebook and Twitter to communicate to the public and in the case for India, police departments are using Periscope as a community policing too. In developed countries where Snapchat is really popular with young people, the company has now found a way to earn money as a public service announcement channel for governments.

Tags: Snapchat
SendShare146Tweet92
Kiruti Itimu

Kiruti Itimu

Culture Editor. Covers the intersection of Tech, Social Media and Web Culture. Tech enthusiast [email protected]

Related Posts

Snapchat

Snapchat Launches a Messaging App for Apple Watch

June 11, 2025
Snapchat’s New Feature Goes Against its “Disappearing” Snaps Rule

Snapchat Introduces AI–Generated Selfies with Dreams

August 29, 2023
Instagram Reels vs TikTok

Kenyans Are the Most Online Users in Africa

March 6, 2023

TikTok Now Popularity Soars in Kenya, Beats Its Rival BeReal

September 22, 2022
Snapchat Techweez

You Can Now Change Your Snapchat Username

February 17, 2022
TikTok

TikTok Dethrones Facebook as the World’s Most Downloaded App

August 12, 2021

Latest

Infinix InBook Air

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

spotify-mobile

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
SHIF Status

How to Check Your SHIF Status in Kenya: A Complete Guide

June 23, 2025
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025
Microsoft AI for Good Lab tool GIRAFFE

How Microsoft’s AI for Good Lab Is Helping Save Giraffes from Extinction

June 20, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Infinix InBook Air Review: Perfect Laptop for Students and Simple Workflows

Spotify Lossless HiFi Update Nears Reality After Years of Delay

June 23, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Gen Z Get a New Budget AI Smartphone With the itel City 100

Kenya Sets New Rules for Digital TVs Starting Next Month

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Rural Kenya Is Turning to Drones to Speed Up Healthcare Delivery

TikTok Could Go Dark (Again) in the U.S. This Week

Meta Officially Brings Ads to WhatsApp

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.