LG Electronics Stamps its Feet as a Major Regional Player with the Opening of New Brand Stores

LG Marketing Director

LG Marketing DirectorLG Electronics has embarked on its second phase of retail outlet expansion in the Eastern Africa region, a move that will see 10 new stores opened this year.

The company has set aside an additional Ksh.100 million for the expansion plan, now in its second phase, having announced a similar investment back in 2015 and 2016 which saw over 30 new retail outlets opened in Kenya, Uganda, Tanzania, Ethiopia, Sudan, Zambia and Rwanda.

LG says that the investment will not only be used to open the new stores but it will also see the refurbishing and upgrading of existing stores to meet the global LG Electronics’ shop standards.

Two new stores were opened in Kenya, located on the first floor of Sarit Centre and the ground floor of Kenrail towers in Westlands. The new stores will bring LG’s retail store count in the Eastern African region to a total of 122. Kenya, will now have a total of seven outlets after the opening of new ones.

LG Electornics
LG Electronics East Africa CFO Jinho Seok (Left) and Uchumi Supermarkets Business Development Manager Ann Ng’ang’a (Right) are taken through the features of a vacuum cleaner by LG Sarit Centre brand shop manager Fredrick Kioko

LG’s Marketing Director for East and Central Africa, Mr. Moses Marji said that the expansion is aimed at improving the availability of LG’s products to their growing client base.

“We are thrilled to be rolling out more outlets in the region that will offer a first-class shopper experience to our clients. As a leading electronics company, we enjoy nothing more than contributing to the region’s positive economic growth and delivering outstanding value to customers every day. Our projection is that this retail expansion will increase our reach and sales by about 25% over the next two years.”, said Mr. Marji.

Recently, LG introduced a range of new products into the Kenyan market, including mega-capacity side-by- side refrigerator with door-in- door feature and 4K OLED TVs. The retail shops will stock a wide range of products including refrigerators, microwaves, washing machines, air conditioners, TVs and audio systems among others.

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