Safaricom’s custom tariff for young people aka BLAZE has been around for some time, and in its existence, the telco has leveraged its offerings push several youth-oriented programs and campaigns to net more subscriptions. While at it, Safaricom has used the product to conceptualize additional goals, including the on-going Be Your Own Boss (BYOB) campaign.
The second season of BYOB focuses on instilling purposeful agendas into the youth, including mentoring them in a bid to transform their passions, motivations and goals into a life-long careers. In fact, its fifth summit, which was held in Mombasa less than a month ago saw thousands of attendees turn up for some inspiration.
According to Safaricom’s Director of Consumer Business Sylvia Mulinge, the campaign attracted more than 36,000 young people, where some of them received business support to the tune of KES 2.9 million. The summit has also offered a platform for the youth to get access to opportunities and one on one engagements with key speakers, influences and a network of like-minded youth.
The last edition of the campaign’s BYOB summit will be finalized tomorrow at Uhuru Gardens. This final installment will serve as the stage where the cast for the second season of BLAZE BYOB TV show that will be aired some time in 2018 will be revealed. Notably, the reality TV show will focus on young people who will showcase their entrepreneurial spirit.
Interested participants should make a point of joining auditions that will be done today at the University of Nairobi, Main Campus.