This a very interesting period for football fans across the globe, primarily because World Cup matches will be gracing our televisions after a very busy schedule across different leagues in the world. Perhaps the most notable development in 2018’s World Cup Tournament is based on consumption as several developments have been made in the entertainment industry. This can be attributed to the influx of video-on-demand (VOD) apps, as well as the availability of live broadcasting to internet-based platforms.
Owing to an impressive uptake of smart handhelds, telco Safaricom and Econet-owned Kwese and iFlix platforms have partnered to offer Giga Football Bundle that will allow streaming of world cup matches that will begin in the next one week.
The bundle will cost KES 99 for a day, which is also the same as the Giga Bundle that is being pushed by the carrier at the moment for people who use lots of data in short stints. KES 20 will give you access to the same content but for three hours. Payment is made via airtime or M-PESA.
The product will be available via USSD code *544# (it is unavailable at the moment). The purchase will be reflected in the Kweseiflix app on your Android phone or iPhone. The same service can also be accessed via a PC.
The essence of the bundle is to allow streaming of the 64 world cup matches or any other content in the app. Also, the bundle comes in handy because of the timing of matches that will be aired at a period most Kenyans will be stuck in traffic, especially the folks in Nairobi.
There are some things that need to be made clear though: the Giga Soccer Bundle does not substitute your ordinary Kweseiflix subscription. Depending on your plan, you can get access to the same services if you are on WiFi.
Secondly, you may have noticed that the app is now referred to as Kweseiflix. This is not a mistake as the two platforms are owned by the same mother company. Rather than push content (live broadcasts for the Kwese app and VOD content on iflix), the two companies merged their offerings for a wide array of content.
Representatives from the Kweseiflix say that this partnership will be leveraged to determine the performance of the product. So we will have to wait and see if it will be a permanent offer.
