How Consumers React to the Lack of Good Content Online

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We live in an era where the Internet is ruling the world. A huge percentage of the people around the world use the net to get the latest information on any topic. Unfortunately, many news sites decided that profit should come first before ethics and professionalism and the new wave of the so-called ‘fake news’ appeared.

In that spirit, we wanted to explain just how many sites manage to gain credibility and how they increase their ranking.

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Content Silos and Licensing

A content silo is the process of grouping content to establish the keyword-based topical areas of a certain website. Many sites use content silo to improve their SEO as well as their usability. And as we all know, SEO (or Search Engine Optimization) is a vital tool for websites that are looking to increase their ranking and appear higher on the list of results on search engines.

Content licensing, on the other hand, is the result of a publisher’s approval to a third party to use the publisher’s intellectual property for a negotiated fee. Content licensing is often achieved through an agreement and there are several types of licensing, such as logo, content, and video and image licensing. Through content licensing, third parties can write news on any topics with the publisher’s approval.

The reason we wanted to mention these two terms is because though content silos, sites gain popularity, and though content licensing they gain more content for the visitors to read. These two tools are also playing a key role in the site’s quest to gain popularity and better ranking.

How do Consumers React?

As you may imagine, the last few years resulted in an influx of content silos and content licensing. That led to many sites gaining traffic, even though they are not credible. The so-called experts started appearing out of nowhere with an opinion and all of that led to the consumers being extremely divided in their opinion.


The truth has become just a point of view and that became a big problem in today’s society. Credible sources are now hard to find, and even those that have been trusted by millions of consumers before, are now questioned.

Many giants in the online business are battling against the spread of misinformation, but we must play our part as well. Don’t trust every site blindly. You must research and fact-check everything that you read.

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