Safaricom Customers Averagely Use 1GB of Data Per Month, Reports 6.1 Million Active 4G Devices

Safaricom CEO COO and Chairman
Safaricom PLC chairman Nicholas Ng’ang’a, Safaricom PLC CEO Peter Ndegwa and the Outgoing Safaricom PLC CFO Sateesh Kamath

Safaricom’s 2019/2020 FY results are here.

The telco service revenue grew by +4.8% YoY to KES 251.2 billion from KES 239.8 billion recorded in the preceding financial year.

The profile of the service revenues reveals that outgoing voice calls contributed to the lion’s share of the profits at 34.5%, followed by M-PESA at 33.6% and mobile data at 16.2%.

This marks another FY that mobile data has registered significant growth at +12.1% YoY to KES 40.67 billion.

The full-year results, which were analyzed up to 31 March 2020, say that the carrier has 28.6 million one-month active users. This represents a +9.5% growth from the previous financial year.

Out of that number, 22.0 million are active one-month mobile data users, a growth from 20.5 million recorded in HY 2019/2020.

More than 9 million customers use more than 100 megabytes per month. On average, Safaricom mobile data users are using more than 1 GB of data per month.

“Growth in mobile data was driven by increased smartphone penetration and usage and a 28.3% reduction in effective rate per MB. The launch of “For You” structure in October 2019 enhanced affordability and gave customers more control and worry-free experience when using mobile data,” says Safaricom in a press statement.

The carrier says there are 6.1 million active 4G devices accessing its network.

This shows that the company is reaping the benefits of its investments: it has since availed LTE services to all counties and major urban centres in the country as it promised during the announcement of the HY 2019/2020 results.

The introduction of NO EXPIRY bundles has also played a pivotal role in the reported numbers above.