Late last year, Hasbro introduced Ms. Monopoly, a Monopoly version that celebrates female inventors and entrepreneurs. They are also paid more than men.
Hasbro advertised the game with a video that didn’t go so well. The video featured three young female inventors talking about gendered stereotypes around technological and scientific achievements.
At the end of the video, the three girls received $20,580 in real money to fund their own innovative projects.
The ad received a lot of criticism with detractors saying the rules of Ms. Monopolywere well-intentioned but glossed over the gender imbalances in modern workplaces, including pay inequality, and the ways that women’s experiences and contributions have often been played down — or erased altogether — from history.
“Since Ms. Monopoly doesn’t address the causes of the gender wage gap, some critics say it suggests women need a head start simply because they’re, well, women,” CNBC reported.
Here are some of what the critics added:
- “If money can solve a problem, it’s actually a really small problem. There are a lot of barriers that face women,” said Amy Peng, an associate professor in the department of economics at Ryerson University. “Are you doing this because you think women are not as productive as men and need to be overcompensated?” she added.
- “It’s unhelpful to portray women as needing special advantages. What women need is to be treated as equals with respect,” said Christine Sypnowich, head of the philosophy department at Queens College and a feminist scholar.
- “Hasbro can look at the opportunities they provide for women in the company, versus men. Who’s in leadership? Who’s getting promotions? They can take a hard look at their own personnel issues and use that as an example for the real world as opposed to the game world,” said Elise Gould, a senior economist at the left-leaning Economic Policy Institute.
The ad resurfaced on Twitter and people still hate it
im losing my mind. there is no way you're going to be able to predict what this ad is trying to sell you
finally, now more than ever, women can buy our product pic.twitter.com/f68JCM7vvt
— bara godzilla (@baraGodzilla) May 8, 2020
"The First Game Where Women Make More Than Men." pic.twitter.com/COK2GJRP5r
— grendel’s mufo (@SarahNEmerson) May 8, 2020
they had us in the first half, not gonna lie https://t.co/A1hvTHsE7x
— Terry Nguyễn (@terrygtnguyen) May 8, 2020
I grabbed my own head so violently I now have a headache https://t.co/HgbrdIoj2T
— Megan Farokhmanesh (@Megan_Nicolett) May 8, 2020
my mother's best advice (which I took) was "always make and save your own money and have your own financial freedom because then no one can own you or try to buy you,"
but she didn't anticipate this little gambit 🤭🙈 https://t.co/b9k3xlTOzb
— Heidi N. Moore (@moorehn) May 8, 2020
OK QUICK QUESTION: WHY pic.twitter.com/aIMd4lXNBD
— Kalhan (@KalhanR) May 8, 2020
i swear that the final seconds of this video gave me the biggest "OMFG R U KIDDING ME" reaction i've had during all of quar https://t.co/fcDAVDP7em
— Internet Person™⭐️ (@TimHerrera) May 8, 2020
this is the worst thing in the ENTIRE WORLD
the REVEAL omg https://t.co/MLCOlHOhV2
— Holly Brockwell (@holly) May 8, 2020
hooting and hollering at the reveal https://t.co/bh2sZSLJS2
— maya kosoff (@mekosoff) May 8, 2020
i was not even *close* at winning this game https://t.co/QmqH7qbuVc
— nicole nguyen (@nicnguyen) May 8, 2020
You could have given me a thousand guesses, and I would have never guessed the company that made this and the product they’re trying to sell. I am aghast. pic.twitter.com/pcVnTEbdlV
— Charlotte Clymer 🏳️🌈 (@cmclymer) May 9, 2020
okay, so, if you can correctly guess what this is advertising before it gets to the end, then i will award you one gif
pretty much dead certain you will both never guess, and you will want to smash your face into the nearest keyboard at the big reveal pic.twitter.com/syBG6MQmWD
— Dr Claire Hardaker (she/her) (@DrClaireH) May 8, 2020
I could actually feel my brain melt at 1:45 in this video https://t.co/QSdUZA6GpP
— Kate Robinson (@_thatmoviechick) May 8, 2020
There is a 0% chance that you will predict how this ad ends pic.twitter.com/kWcLIiKGfh
— Nick Maggiulli (@dollarsanddata) May 8, 2020
I genuinely screamed "NO" at the end https://t.co/NP0ufWZ15U
— Aura🛌Recovery (@MOOMANiBE) May 8, 2020
I SCREAMED. PLEASE WATCH THIS. OH MY GOD LMAO https://t.co/GsCiMhIx3i
— ♡ snitchery ♡ (@snitchery) May 9, 2020
<breathing into a paper bag> https://t.co/OrnU1UDKu8
— Robert Zacny (@RobZacny) May 8, 2020
I WASNT FUCKING READY OH MY GOD https://t.co/PunReUoy38
— pereden @ CHROME COME HOME KAZZY (@perepereden) May 8, 2020
Watch to the end. This ad is real. This is the actual world we inhabit. You share a universe with this advertisement https://t.co/2QTvrDyHnq
— Vincent Bevins (@Vinncent) May 8, 2020
Not overacting, not overselling this: you wont predict what this is. And when you find out what it is, you will scream https://t.co/apk1pNX17X
— 💖💙💜Elise 💖💙💜 (@troubledmn) May 8, 2020
This commercial has inspired me to break the glass ceiling, find the biggest shard, and just eat it. https://t.co/qWDLnnCsVQ
— Peach Saliva (@PeachSaliva) May 8, 2020
"Everyone freaking out about this is exaggerating for comedic effect," I assured myself.
I was wrong. I made a face AND a sound. https://t.co/NNoJiVA9fh
— Iron Spike (@Iron_Spike) May 8, 2020
I just lost my fucking shit https://t.co/s7jGp7AFGF
— Hootin N. Holleren (@mckellogs) May 8, 2020
Let’s play a game: one minute into watching this, come back here and say what you THINK it’s an ad for, then go and finish it (or don’t). https://t.co/ydJLEHZXJ4
— Alanah Pearce @ HOME (@Charalanahzard) May 9, 2020
The fuck did I just watch https://t.co/4bhGuZAvHu
— Pixelbuster (@Nitomatta) May 8, 2020
I thought it was a tampon commercial and that would be the worst possible option, but no. No, this is worse. https://t.co/KCkFHkTvm4
— Sarah McGonagall (@sarahmcgphoto) May 8, 2020
If you know anything about the history of games this ad will make you angry https://t.co/48aVqC8pwW
— Freyja Katra, girl irl cat url (@FreyjaErlings) May 8, 2020
You'll never guess what this ad is for. pic.twitter.com/JKzYe83rmg
— Ian Miles Cheong (@stillgray) May 9, 2020
I felt I was getting a pretty good feel for what this was going to promote but I could not have been more wrong https://t.co/rC5pnKAGPi
— Rami Ismail (@tha_rami) May 8, 2020
I yelled "WHAT THE FUCK" at the top of my voice. This is the most enraging shit I've ever seen and I need all of you to watch it so you can be mad too. https://t.co/P0nNzBHzde
— #808080 (@LdyGray) May 8, 2020
If you watch this whole video without skipping ahead, you will be rewarded https://t.co/VVEmw3tC4J
— Graeme Wood (@gcaw) May 8, 2020
— david byrnes scream at the end of road to nowhere (@rachelmillman) May 8, 2020
This is the funniest thing in the world, I had to check on the official YouTube channel of the product that it is, in fact, real.
Watch till the end. https://t.co/spFFKsdwh6
— Zack Beauchamp (@zackbeauchamp) May 8, 2020
I literally yelled "WHAT" when I got to the end of this. https://t.co/EUKhEJcCMS
— Kat Angus (@katangus) May 8, 2020
doubly hilarious given that the original product was plagiarized from a woman's invention. https://t.co/6XsJiZh4wi
— Gavia Baker-Whitelaw (@Hello_Tailor) May 8, 2020
This is literally an advertisement for a game that was taken from a woman inventor, and credited to men.
This is maybe the most cynical thing I've seen all week. https://t.co/6BMGbFhgs4
— Olivia ★ Hill (@machineiv) May 8, 2020
ah yes, ms. monopoly, here to celebrate female inventors
when it was a woman who invented the first version of monopoly …. but a man ripped it off, made millions, and sold his story as a self-made inventor THAT WAS INCLUDED WITH BOXES OF MONOPOLY FOR DECADES https://t.co/pB3YLZDjEK
— lev | thinking about miyuki kazuya (@lan_zhan_) May 8, 2020
— Gatsby ⭐️ (@Defiant_Drills) May 8, 2020
This cannot be real. This is like the most insulting shit ever.
I hate marketing. https://t.co/auxUJzAgxv
— Peter Macaluso (@_macarony) May 8, 2020
I audibly screamed https://t.co/BBuF2FI0aT
— Ryan Broderick (@broderick) May 8, 2020
we live in hell https://t.co/92g2DxoqXJ
— truly lemonade fan account (@zlipp) May 8, 2020
What, and I cannot stress this enough, the fuck. https://t.co/eZXS7hbWwc
— Susan Arendt (@SusanArendt) May 8, 2020
HAHAHA I JUST SPIT MY WATER OUT https://t.co/cYHRbcqj44
— Genevieve (@gankstrr) May 8, 2020
W H A T https://t.co/HR2OU020HR
— Emily G (@EmilyGorcenski) May 8, 2020