Facebook to Acquire Giphy for $400m, Raises Privacy Concerns

Facebook to now live in your keyboard forever

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Our online lives are about to get worse as Facebook is buying our popular source for gifs – Giphy.

I guess the company has gotten tired of cloning Zoom.

The gif-making app and site will reportedly be acquired for $400m by the giant social network according to Axios.


Facebook already use Giphy’s API’s to supply gifs to its apps including Instagram, WhatsApp and Messenger and its main app.

Facebook says that its apps drive 50% traffic to Giphy – half of it just from Instagram.

When the deal is done, expect Giphy to live under Instagram’s team. This full integration will enable users to send stickers, GIFs in DMs and Stories.


However, it will be interesting to see how this acquisition will look like as other social media platforms also source their Gifs from GIPHY including Slack, Pinterest, Reddit and Twitter.

Privacy Concerns Raised

What They Are Saying

Instagram’s VP of product, Vishal Shah:  People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs, and Giphy’s creative community will still be able to create great content.

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