Both tech giants have now today begun rolling out this new integration with a mini-player feature. This will let users of both platforms stream their favourite Spotify podcasts and music right within the Facebook app.
This new feature joins Spotify’s existing social sharing features that let you share what you’re listening to other social platforms including Instagram Stories.
How to Share What You’re Listening On Spotify to Facebook
To simply share what you’re listening to Facebook, click the share menu(the three dot-menu at the upper right of the screen) and choose either Facebook News Feed or Facebook.
You’ll see a consent dialog open—click on “Connect” to continue.
If you’re already logged in to Spotify, the apps will automatically switch and playback will start from within the Spotify app. (If you’re not logged in, you will be prompted to do so.)
That song/podcast link will now be shown in a miniplayer that also lets your Facebook audience who come across your post play the content without being redirected to Spotify.
This means they can continue browsing their feed while the Spotify content plays right within the Facebook app.
The mini-player will have limited features for Free Spotify users. However, they can enjoy the same great experience via shuffle mode with accompanying ads from Spotify.
Premium subscribers will have access to the full playback of songs and podcast episodes.
Spotify says that fans will also have the ability to play songs via the miniplayer through select verified artists’ posts, or even from user-uploaded videos on Facebook that contain licensed music.
At the moment, Spotify isn’t sharing revenue with Facebook as you can’t sign up for a premium account from the miniplayer.
Spotify is hoping more users will download the app with this partnership since the streaming ginat increased the markets where it currently operates officially.
The streaming giant is expecting to add 29 million new paying subscribers this year.
Spotify’s over $1bn investment on podcasts has really paid off for them as it has made the platform attract more users who want to listen to other types of content besides music.
2.2 milion podcast titles are now available on the platform while while Apple has 500,000 podcasts.
The mini-player feature is now rolling out to the U.S, Mexico, Thailand, Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, South Africa, Thailand, and Uruguay.