Redmond-based technology corporation Microsoft has released a new cloud-based management solution named Dynamics 365 Business Central.
The solution has been tailor-made for the Africa and Middle East market.
It was announced today in an online event that was attended by key Microsoft executives, including Maher Al-Khaiyat who serves as the Regional Business Applications Director for Microsoft MEA Emerging Markets.
Dynamics 365 Business Central seeks to help small and medium-sized businesses (SMBs) in the target regions.
According to the American tech giant, using Dynamics 365 Business Central, efficiency is boosted through automated tasks and workflows — all from within familiar Office tools like Outlook, Word, and Excel.
It will be available in Kenya, Nigeria, Tunisia, Morocco, Algeria, and Lebanon over this month (July).
SMBs account for over 90% of all businesses in the target regions and they will be empowered to accelerate the digital transformation of their own business processes using this innovative all-in-one solution.
The tool’s other key features include its ability to seamlessly integrate with banking apps, payroll or custom APIs. It also delivers consistent and secure experience across devices, from laptops to phones, no matter where teams are accessing the application from.
With digital transformation now a necessity, small and medium-sized businesses are seeking cost-effective, streamlined systems that will make their transition seamless. Multiple, disconnected systems are now easily combined under one secure, centralized application. SMBs can bring people, processes, and data together to manage their business end-to-end, instead of juggling standalone systems that disrupt business flow. With previously disconnected systems now brought together, tasks like connecting workflows across sales and accounting to automatically track cash flow are made effortless – Maher Al-Khaiyat.
