Kenyans Have Been Obsessed With Football and Love Making in the Last 15 Years

English Premier League was the most searched in the general category followed by SportPesa, a betting company started in 2013.

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Google Trends is celebrating its 15th anniversary.

To this end, the search and ad company has revealed top results by Kenyans in the last decade and a half.

For context, top searches are all about what led Google’s charts, whereas the ‘most searched’ are queries about the most popular terms, in this case, for the past 15 years.


The data is interesting because it reveals what many Kenyans are interested in.

Google says that the EPL, as well as FPL, show is football the leading searched item in the general category. Kenyans have also been searching for more information using terms such as, and Gor Mahia, AFC Leopards, and Harambee Stars in the local scene.

You can also tell which other search terms have been prominent in Trends. For instance, Kenyans are interested in online shopping (they Googles Jumia Kenya and Jiji Kenya a lot of times).

Locals are also interested in new job opportunities, which is where Brighter Monday featured in the list.

On the political side of things, the following politicians were searched extensively: President Uhuru Kenyatta, Raila Odinga, William Ruto, Miguna Miguna, Mike Sonko and Babu Owino.

Kenyatta University, University of Nairobi, and Moi University emerged as the most searched after institutions followed by Maseno and Mount Kenya Universities.

For the most exhaustive list, here are the trends for a couple of categories:

Top searched items in General category, past 15 years in Kenya

  1.  EPL 
  2.  SportPesa
  3.  Betin Kenya
  4.  Jumia Kenya
  5.  Brighter Monday
  6.  Fantasy Premier League
  7.  Kenya Power
  8.  Jiji Kenya
  9.  Kenya Law Reports
  10.  December Global Holidays

Top searched questions, past 15 years in Kenya

  1. How to make love
  2. How to kiss
  3. How to write a CV
  4. What is love
  5. How to make money online
  6. How to fuliza
  7. How to cook pilau
  8. What is my IP
  9. How to bake a cake
  10. How to write an application letter

Top searched “lyrics”, past 15 years in Kenya

  1. Despacito lyrics
  2. Perfect lyrics
  3. Amazing grace lyrics
  4. Hallelujah lyrics
  5. All of me lyrics
  6. What a friend we have in Jesus lyrics
  7. Kwangwaru lyrics
  8. In Christ alone lyrics
  9. Hello lyrics
  10. Let her go lyrics

Top searched Local People, past 15 years in Kenya

  1.  Uhuru Kenyatta
  2.  Raila Odinga
  3.  William Ruto
  4.  Miguna Miguna
  5.  Mike Sonko
  6.  Babu Owino
  7.  Betty Kyalo
  8.  Bob Collymore
  9.  Kanze Dena
  10.  Jeff Koinange

Top searched Local Institutions, past 15 years in Kenya

  1.  Kenyatta University
  2.  University of Nairobi
  3.  Moi University
  4.  Kenya Revenue Authority
  5.  Maseno University
  6.  Mount Kenya University
  7.  Teachers Service Commission
  8.  Strathmore University
  9.  Egerton University
  10.  Stima Sacco

Top searched Global Personalities, past 15 years in Kenya

  1. Kim Kardashian
  2. Nicki Minaj
  3.  Lil Wayne
  4.  Joel Osteen
  5.  Paul Walker
  6.  Serena Williams
  7.  Bill Gates
  8.  Celine Dion
  9.  Tiger Woods
  10.  Nina Dobrev

Top searched Sports queries, past 15 years in Kenya

  1.  Premier League
  2.  Champions League
  3.  Gor Mahia
  4.  Fantasy Premier League
  5.  Europa League
  6.  AFC Leopards
  7.  La Liga Table
  8.  KPL Table
  9.  Serie A
  10.  Harambee Stars

Top searched Musicians, past 15 years in Kenya

  1.  Diamond Platnumz
  2.  Nicki Minaj
  3.  Rose Muhando
  4.  Willy Paul
  5.  Vybz Kartel
  6.  Lil Wayne
  7.  Bahati Bukuku
  8.  Cardi B
  9.  Ali Kiba
  10.  Khaligraph Jones

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Kenn Abuya is a friend of technology, with bias in enterprise and mobile tech. Share your thoughts, tips and hate mail at [email protected]