TikTok is giving Facebook a lot of headaches in the short video format. The app recently outranked Facebook and its family of apps to pick the title of the most downloaded app worldwide.
Facebook has gone so far as to revamp its apps to showcase Reels, its TikTok clone for short videos and now the social media giant is adding Facebook Reels to its list of arsenal in its battle with TikTok.
Facebook Reels will allow users on the platform to create and share short-form videos in both the news feed and on Facebook Groups.
Facebook will also let Instagram creators choose to have their reels shown as recommended content on Facebook.
The News Feed will now have a Reels section and selected Reels will appear with other Reels created on Facebook.
To create a Facebook Reel, you’ll either tap on the create button that appears on the Reels tab in the News Feed or tap on Reels at the top of your feed.
You then get access to a couple of tools such as import features, music selection, video capture, text alongside other similar features found on Instagram Reels.
You are allowed to use music from Facebook’s catalogue, record your own audio or use someone’s else’s audio(From Public Reels)
Editing tools include Facebook’s AR effects, recording Reels hands-free, slow or speed up video or audio.
Facebook Reels will however miss Reels Remix which is TikToks’s duet feature. This feature will be added later on.
Just like regular posts, you can limit who sees your Facebook Reels when you share it to either Friends, Friends except… or Public.
Facebook Reels can be accessed on the My Reels page to see your videos. You can also check out Reels from other people in the News Feed or in a few Groups and Pages.
According to Zuckerberg, Instagram Reels is the largest contributor to engagement growth on Instgaram and that is why they are replicating that feature on its parent app with Facebook Reels.
“We’re very focused on making it easy for anyone to create videos, and then for those videos to be viewed across all of our different services, starting with Facebook and Instagram first,” he remarks.
The company added that they will roll ads on Facebook Reels in the near future.
Facebook continues to say that it will roll out additional bonus programs and seed funding later this year with a focus on Facebook Reels.
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