The streaming wars continue with leading streaming platforms trying to grab new markets and subscribers. Netflix has now launched a new free plan exclusive to Kenya.
Before you get too excited, the free plan has a few catches as expected.
The content selection is going to be limited and the plan will only be available on Android phones. You won’t able to download a show or a movie.
The free plan will have a quarter of the content Netflix has on its paid streaming plan and Netflix is betting that more people will hop on this plan and finally switch to become paying subscribers.
“This is a great way to experience our service…and if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalogue on your TV or laptop as well,” Netflix Product Innovation director, Cathy Conk wrote in a company blog post.
It’s worth noting that this is an ad-free plan and when signing up, the streaming giant will not require any payment information from you. The only information you’ll submit is your email, password and confirm if you’re 18 and over.
Netflix will also let you add up to five profiles.
Netflix movies and shows available in the free tier include Bridgerton, Money Heist, Blood & Water among others.
Shows not available in the free tier will have a lock icon and to watch them, you’ll have to sign up as a paid subscriber.
Netflix adds that the non-paying subscribers in this free plan in the country won’t be counted in the paid total subscribers Netflix reports each financial quarter.
The free plan will roll out across the country in the coming days.