Instagram Reels Length Increased to 90 Seconds With Interactive Stickers

Instagram Reels Remix

TikTok is giving Meta-owned Instagram sleepless nights and now the giant photo and video sharing platform is taking a page from it and increasing the time limit for Reels.

TikTok recently increased the time limit with new options ranging from 60 seconds to 5 minutes to 10 minutes. Instagram is copying that too and will now let you upload Reels up to 90 seconds – it’s not as radical as its rival but still welcome to content creators.

On the Reels tab, select the time limit icon on the left vertical and choose between 15 seconds, 30 seconds, 60 seconds and 90 seconds.

To entice creators, Instagram is also adding new features to Reels.


Instagram is bringing some features from Stories including Stickers to make Reels more interactive. You can use stickers like Polls and the Emoji Slider to interact with the Reels.

Enhanced Audio Library

Instagram has also improved its audio library and will now let creators upload their audio directly to Reels via the “Import Audio” setting. Other users on Instagram can also use this audio.


Instagram is rolling out easy mode with new templates. This will let you sync your video with music. You’ll get placeholders to fill in with your video when creating a Reel.

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George Kamau
I brunch on consumer tech | first.last at techweez dot com