India’s Zoho Corporation is known for its Zoho suite of apps and services. It was founded back in 1996 and has grown to be one of the leading companies that offer products for a wide range of applications, including sales and marketing, email and collaboration, finance, and human resources.
However, Zoho is mostly associated with its sales and marketing apps, specifically Zoho CRM. It also has the highest number of users and was released back in 2005. This makes sense because the product goes a long way in helping businesses manage and streamline their marketing, sales, and overall client servicing.
Today, the company staged a conference in Kenya that saw Zoho launch products that have been tailor-made to serve Kenyan customers.
Released today, the Zoho Africa Digital Enabler (ZADE) package will help Kenya’s small businesses take steps toward digital transformation.
Zoho says that it grew in the country by 47 percent in 2022. To this end, it plans to hire more Kenyan employees for customer-facing roles.
All these developments mark Zoho’s first media-wide conference in Kenya, named Zoholics Kenya.
Back in 2020, Zoho says it started offering its products in Kenyan Shilling at a price lower than the competition.
The Zoho Africa Digital Enabler package seeks to help small businesses with up to five employees jumpstart their digital journey.
Zoho Workplace is a platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. Centered around its secure business email (Zoho Mail), team chat (Zoho Cliq), and online office suite.
Bigin was designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features.
Lastly, and with Zoho Invoice, businesses can create and send customized invoices, manage multiple projects, track time, and bill customers accurately.
“As part of ‘transnational localism’ strategy where our growth is underpinned with that of the region, we bring our global expertise to support the creation of self-sufficient economic clusters,” said Veerakumar Natarajan, Country Head for Kenya, Zoho Corp.
“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Natarajan. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions. The products are available at a fixed local price, which is beneficial for businesses in the current turbulent economy. We hope that Kenyan businesses will avail this package and fast-track their growth by leveraging cloud technology.”