• Latest
  • All
  • How To
Facebook Experimental Team Looking to Get into Podcasts and Travel Apps

Facebook Scales Back Experimental Team To Focus on This Feature

September 16, 2022
SMS

Kenyans Ditch SMS in Favor of WhatsApp and Chat Apps

July 1, 2025
DeepSeek_vs_ChatGPT

Hackers Build Malware That Tries to Reprogram AI Security Tools

July 1, 2025
Satellite Internet

Satellite Internet in Kenya Records 9.9% Decline in Users

July 1, 2025
Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

July 1, 2025
DHgate Tablet Cases deals
Mobile Money

Kenya Hits 45 Million Mobile Money Users With M-Pesa in the Lead

July 1, 2025
tackling Bank Fraud, Sextortion, and Ransomware in Kenya

Kenya Facing Rise in Cyberthreats from Bank Fraud, Sextortion, and Ransomware

July 1, 2025
Kenya cyber threats 2025

Kenya Detects Over 2.5 Billion Cyber Threats in Three Months

June 30, 2025
Which ISP is best in Kenya

Kenya’s Best ISP: Faiba Claims the Crown for Fastest Internet

June 30, 2025
Cars in port awaiting clearing

Relief for Kenyans as Court Blocks KRA Tax Increase for Imported Cars

June 30, 2025
kenya nil returns process

KRA Extends Tax Return Deadline After iTax System Crashes

July 1, 2025
the process of setting up an Internet service provider (ISP) in Kenya

Airtel Rises While Safaricom Drops in Network Quality Scores

June 30, 2025
google gmail

Google Rolls Out AI Cleanup Tool on Web for Messy Gmail Inboxes

June 30, 2025
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
  • News
  • Entertainment
  • Reviews
  • Features
  • Editorial
No Result
View All Result
Techweez | Tech News, Reviews, Deals, Tips and How To
No Result
View All Result

Facebook Scales Back Experimental Team To Focus on This Feature

George Kamau by George Kamau
September 16, 2022
in News
Reading Time: 2 mins read
261
0

Meta is shrinking Facebook’s New Product Experimentation division as its tries to focus on its rival.

The experimental team was set up in late 2019 and tasked to launch consumer and business-facing experimental apps for various platforms including Android, iOS and the web too. Facebook had given the NPE team the freedom to find the next big feature or product without thinking about generating revenue first.

But it now seems Facebook wants the team to focus on something their top rival has been doing better than them – short-form video.

It’s no denying that TikTok has disrupted the short-form video format and its rivals like Instagram and YouTube have launched their own clone features such as Reels and Shorts respectively to ride on this momentum and they’re failing terribly.

Recent internal data from Facebook showed that 197.8 million hours are spent on TikTok daily by its users compared to 17.6 million hours spent each day on Reels. Also, more than a third of Reels is reuploaded content from other platforms like TikTok.There was a drop of 13.6% in terms of engagement on Reels.

Creators have shared their frustration with Instagram saying TikTok was more fun and had more reach when compared to YouTube and Instagram. Creators also pointed out that it doesn’t make sense to make original videos for Reels when they go more viral on other platforms like TikTok.

However, Meta reported that people spend a fifth of their time on Reels when they engage with them on Instagram and Facebook. They claimed that Instagram users are sharing Reels more with their friends on private messages – it makes more than half of the content shared in DMs.

Meta said that they’ve learnt from building creative tools with the experimental team and are pivoting all projects to focus on the short-form video format.

Meta is not the only company pivoting its experimental team to focus on other things. Area120, Google’s experimental playground is also scaling back its projects from 14 to seven and instead increasing resources to only AI-first projects.

Now Read: Instagram Reels Continue Struggling Against TikTok

Tags: FacebookInstagramInstagram ReelsMetaTikTokYouTubeYouTube Shorts
SendShare146Tweet92
George Kamau

George Kamau

I brunch on consumer tech | [email protected]

Related Posts

Facebook

New Facebook AI Tool Can Access Private Images on Your Phone

June 30, 2025
Counterfeit Products Infiltrate Kenya's Online Market

Counterfeit Goods Flood Kenyan Online Shops Like Jumia and Facebook

June 29, 2025
Togo Cracks Down on Social Media as Protests Demand Leader's Resignation

Togo Shuts Down Social Media Access

June 29, 2025
YouTube

YouTube Creators Need to Be 16 or Older to Live Stream Alone

June 27, 2025
whatsapp

WhatsApp Is Testing a New AI Tool To Help Users Write Texts

June 23, 2025
youtube google ai

Google Finally Admits To Using YouTube Videos To Train Its AI Models

June 23, 2025

Latest

SMS

Kenyans Ditch SMS in Favor of WhatsApp and Chat Apps

July 1, 2025
DeepSeek_vs_ChatGPT

Hackers Build Malware That Tries to Reprogram AI Security Tools

July 1, 2025
Satellite Internet

Satellite Internet in Kenya Records 9.9% Decline in Users

July 1, 2025
Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

Safaricom Ethiopia Celebrates Big Win with 10 Million Customers

July 1, 2025
Mobile Money

Kenya Hits 45 Million Mobile Money Users With M-Pesa in the Lead

July 1, 2025
tackling Bank Fraud, Sextortion, and Ransomware in Kenya

Kenya Facing Rise in Cyberthreats from Bank Fraud, Sextortion, and Ransomware

July 1, 2025

Best devices

budget smartwatches 2025

Best Budget Smartwatches To Buy in Kenya 2025

February 13, 2025

Best Infinix Smartphones To Buy in Kenya 2024

February 13, 2025

Best Laptops for Battery Life in 2024

August 21, 2024

Best “Battery Warrior” Smartphones To Buy in 2024

August 22, 2024

Kenyans Ditch SMS in Favor of WhatsApp and Chat Apps

July 1, 2025

Hackers Build Malware That Tries to Reprogram AI Security Tools

July 1, 2025

Techweez is a fast growing influential source of technology news, reviews and analysis by leading tech geeks in the industry.

Follow Us

Editorials

Abductions and Arrests! Kenyan Government’s Fear and Hate of X Users Makes No Sense

Actors and Film Crews Are Worried About Veo 3 Taking Their Jobs

Samsung QLED TVs Now Officially Certified for Real Quantum Dot Technology

Trump’s Tariffs Will Be the End of Affordable Tech

5 Ways to Prep Your Tech for Resale

The Weaponization of PDFs: How Cybercriminals Are Exploiting a Trusted Format

More News

Kenya Detects Over 2.5 Billion Cyber Threats in Three Months

Kenya’s Best ISP: Faiba Claims the Crown for Fastest Internet

Relief for Kenyans as Court Blocks KRA Tax Increase for Imported Cars

KRA Extends Tax Return Deadline After iTax System Crashes

Airtel Rises While Safaricom Drops in Network Quality Scores

Google Rolls Out AI Cleanup Tool on Web for Messy Gmail Inboxes

  • Terms Of Use
  • Techweez Brand
  • Privacy & Policy
  • Contact Us

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!

Hey there! Just a heads-up: we're big fans of cookies - both the digital and edible kind! 🍪 We use our cookies and some from third parties to ensure your browsing experience on our site is smooth sailing and secure.

 

But wait, there's more! We also use cookies to gather stats and insights on how you navigate our site. It's like getting a behind-the-scenes peek at your digital adventures!

 

Don't worry, you're in control. You can adjust your cookie settings anytime to suit your preferences. Feeling curious? Dive into our Privacy Policy for all the juicy details. Happy browsing! 🚀

Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
Techweez | Tech News, Reviews, Deals, Tips and How To
Crunchy Cookies 🍪 Ahead!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
Listen, this legal stuff is about as exciting as watching paint dry. But it basically says we only use your stuff for what you asked us to do, and nobody else gets to peek!
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
It's those sneaky cookie crumbs websites leave behind to count visitors, like counting ants at a picnic! Totally harmless, just for fun facts. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Hey there! Just letting you know we use some fancy gizmos to remember your preferences. This way, we can show you ads that are, well, not completely bananas.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Make cookies
{title} {title} {title}
No Result
View All Result
  • News
  • Reviews
  • Features
  • Editorial
  • Automotive
  • Entertainment

© 2024 Techweez - Palahala Media Group may earn a commission when you buy through links on our sites.
A Palahala Media Group Brand. All rights reserved.
.