Enterprise Software Firm Zoho Brings Bigin, A CRM Product for Small Businesses to Kenya


Zoho has unveiled the latest version of Bigin, the company’s CRM solution for small businesses. 

As the preferred CRM solution for small businesses, Bigin offers this CRM product at a reportedly attractive cost.

Today’s product updates further support small and micro businesses by providing them with the tools and insights they need to maintain and grow meaningful and great relationships with customers in a challenging economic environment.

Since Bigin’s launch in 2020, it has been reported as a robust CRM solution thanks to its 30-minute setup promise. 

Bigin has seen a revenue growth of 144% in 2022 in Kenya, indicating the revenue has doubled compared to 2021. 

Around 65% of Bigin’s customers globally have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets.

When they outgrow Bigin, Zoho also offers them an easy migration to its full-fledged CRM solution.

Bigin now has 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.

Bigin’s latest version includes the introduction of Team Pipelines, which allow customer-facing teams to manage their distinctive operations using a set of pipelines and sub-pipelines within a single Bigin account.

Competitive offerings often cater only to a single function—like sales—whereas Bigin is an efficient solution for all customer-facing teams.

New features compile customer operations into one place and enable tighter alignment and collaboration between individuals and teams without compromising the simplicity that makes Bigin stand out.

Bigin by Zoho CRM starts at Ksh. 560 /user/monthly (billed annually) for the Express edition and goes up to Ksh. 960 users/monthly (billed annually) for the Premier edition. A free edition is also available.


“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” said Veerakumar Natarajan, Country Head, Zoho Kenya. 


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