Business Web Tools Firm Zoho Closes in On Rivals With Unified Communications Platform


Zoho, a web business tools company, has revealed its new communication platform called Trident, which aims to simplify communication for businesses by providing a unified solution across different channels. Zoho has also enhanced its collaboration technologies to eliminate confusion caused by multiple tools and promote the wider adoption of digital technology within organizations.

Zoho Workplace has for a long time aimed to be the central hub for work. To this end, it has become a flexible business office platform that combines collaboration, productivity, and communication tools.

It is designed as a unified suite with a common data model and integrated through search and AI, allowing users to collaborate seamlessly across applications.

The recent adoption of Zoho Workplace has reportedly increased as businesses transition to digital-forward and hybrid work. The focus of Zoho Workplace is to eliminate the line between apps and provide businesses with a customizable central hub.

Zoho Workplace has experienced a 30% year-over-year growth, with a user base of over 16 million globally. The product is among the top five in Kenya, where it has seen a customer growth of 32% in industries such as IT, insurance, finance, non-IT professional, retail, and real estate. The growth is driven by the need for simplified and streamlined solutions with high privacy standards, as well as the rising costs from other collaboration platform providers.

Migrations from Google, Microsoft, and GoDaddy to Zoho Workplace nearly doubled globally in 2022.

Zoho continues to improve its workplace products with new features for improved collaboration, productivity, and communication. Zoho has introduced Zoho Trident, its first native desktop app that integrates mail, messaging, audio/video calls, calendar, tasks, and more. Moreover, Zoho Voice is fully integrated within Zoho Cliq and Zoho Meeting, allowing employees to make direct line calls, send SMS messages, and receive inbound calls across the apps.

With Zoho Webinar within Zoho Meeting, businesses can host virtual presentations and reach thousands of attendees, engage with them through polls and Q&A sessions, and present without having to share their screen.

Zoho has also introduced BluePencil, an AI-powered grammar tool with a text editor that can be used on any third-party website. Universal Drag and Drop functionality simplifies file transfers by allowing users to move files between products with a simple drag-and-drop. With a focus on security, Zoho has added Mobile Device Management capabilities and OTP-restricted emails to its workplace suite.

TrueSync has been integrated into Zoho Workdrive, eliminating hard drive storage limitations and allowing users to access and make changes to their files both locally and in the cloud.


Commenting on the continued innovation, Veerakumar Natarajan, Country Head, Zoho Kenya said: “In the past year, Zoho Workplace adoption has accelerated as businesses of all sizes transition to digital-forward, hybrid work. With a clear focus on continued innovation, Zoho is well-positioned to thrive during this time of readjustment. The goal of Zoho Workplace is to enable businesses to unify their work to a point where the line between apps disappears. It is heartening to see so many new businesses join the Zoho family, using Zoho Workplace as their customizable center of gravity.”